Chicago Style should be the new name and here’s why @WildfireChicago

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Chicago Style.

Has a good ring to it. Rolls off the tongue.

Say it a few times to yourself. What’s that? It feels so natural? That’s because it’s something you’ve likely said many times before in your life.

Familiar and easy to remember
Chicago Style Pizza
Chicago Style Hot Dogs
Chicago Style Citations (apparently)
Chicago Style Ultimate

The phrase is unique to Chicago and well known throughout the country, specifically the food ones. Resonates with everyone in the city, sense of pride is inherent in the name
Chicago Style just SOUNDS COOL. It’s clean, modern and has this confidence about it.

Team names that don’t end in ‘s’ are the future
Ultimate has always been a sport of style and flair—this team name encapsulates it.

Perfectly in line with the cool, up and coming sport that ultimate is.
Design potential is OFF THE CHARTS.

Picture like some over the top artsy looking jerseys, maybe some big graffiti lettering, or just a modern elegant look

Pair that with a simple, clean logo. I’d have a field day with that branding for social graphics, posters, etc
In summary

• great ring to it
• coolest name of the group
• in line with the sport of ultimate
• Chicago-specific, Chicago pride
• unlimited design/branding potential

Chicago Style is the winner. Tell me how I’m wrong
You can follow @itsdanielcohen.
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