Read on Twitter
39 Lessons on Marketing, Creating, and Building in Public
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
Inspired by the masterclass conversation between @david_perell and @mkobach on The North Star Podcast.
[THREAD]
1/ The best big-brand social media market? @cashapp
Why?
• Instead of buying ads, they give away money.
• Direct giveaways build community more than ads.
• But, the return is harder to quantify than ROAS.
• An example of #SuperCashAppFriday here
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://twitter.com/CashApp/status/1289229747981934595?s=20">https://twitter.com/CashApp/s...
Why?
• Instead of buying ads, they give away money.
• Direct giveaways build community more than ads.
• But, the return is harder to quantify than ROAS.
• An example of #SuperCashAppFriday here
2/ What great social media marketers understand:
• Repeated exposure is indistinguishable from truth.
• The best marketers use multiple angles of exposure.
• The caveat: last-click exposures become overvalued.
• In most cases: the opposite of a great idea is a great idea.
• Repeated exposure is indistinguishable from truth.
• The best marketers use multiple angles of exposure.
• The caveat: last-click exposures become overvalued.
• In most cases: the opposite of a great idea is a great idea.
3/ What makes a great ad
• Good ads make you feel something.
• Great ads ~resonate~ through your whole body.
• Resonance is an indescribable, full-body experience.
• Great ads connect the dots you couldn& #39;t connect in a way you can& #39;t explain.
• Good ads make you feel something.
• Great ads ~resonate~ through your whole body.
• Resonance is an indescribable, full-body experience.
• Great ads connect the dots you couldn& #39;t connect in a way you can& #39;t explain.
4/ The key to social media marketing - have fun!
• Too many social media accounts are boring.
• Experiment, try new things, use it as a playground.
• An example: At @fast, @mkobach created an entire new tweet format that blew uphttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://twitter.com/fast/status/1291770352016793602?s=20">https://twitter.com/fast/stat...
• Too many social media accounts are boring.
• Experiment, try new things, use it as a playground.
• An example: At @fast, @mkobach created an entire new tweet format that blew up
5/ The importance of building in public
• @mkobach gives weekly updates on @fast& #39;s strategy
• This transparency resonates and builds trust.
• People are interested in your journey, especially when you& #39;re trying new things.
• An example belowhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://twitter.com/mkobach/status/1292629407270666241?s=20">https://twitter.com/mkobach/s...
• @mkobach gives weekly updates on @fast& #39;s strategy
• This transparency resonates and builds trust.
• People are interested in your journey, especially when you& #39;re trying new things.
• An example below
6/ Twitter as a resume
• Twitter is the resume of the 21st century.
• Matthew landed the job @fast after building a long-term relationship with his own accounts as proof of work.
• Your twitter should show people everything you know and everything you find interesting.
• Twitter is the resume of the 21st century.
• Matthew landed the job @fast after building a long-term relationship with his own accounts as proof of work.
• Your twitter should show people everything you know and everything you find interesting.
7/ Paid vs. organic marketing
• Picture two axes: time horizon and money raised.
• More money raised, short time horizon -> paid.
• Less money raised, long time horizon -> organic.
• Organic builds long-term customer relationships.
• Understand where you are on this matrix.
• Picture two axes: time horizon and money raised.
• More money raised, short time horizon -> paid.
• Less money raised, long time horizon -> organic.
• Organic builds long-term customer relationships.
• Understand where you are on this matrix.
8/ How to provide value on Twitter
• Simple. Be helpful to others.
• Helpful, non-self-serving accounts are well-respected.
• Find ways to think "what could I tweet that is helpful?"
• Example - @david_perell& #39;s writing tipshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://twitter.com/david_perell/status/1254258945255862278?s=20">https://twitter.com/david_per...
• Simple. Be helpful to others.
• Helpful, non-self-serving accounts are well-respected.
• Find ways to think "what could I tweet that is helpful?"
• Example - @david_perell& #39;s writing tips
Following @mkobach and @david_perell is the best thing you can do to learn about marketing, writing, and learning.
Listen to this awesome conversation in full herehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇🏼" title="Rückhand Zeigefinger nach unten (mittelheller Hautton)" aria-label="Emoji: Rückhand Zeigefinger nach unten (mittelheller Hautton)"> https://open.spotify.com/episode/0TZswUS76aIY3TQUnZ1OpB?si=S5GCnYYbRUWNwMs5of7tSA&context=spotify%3Acollection%3Apodcasts%3Aepisodes">https://open.spotify.com/episode/0...
Listen to this awesome conversation in full here
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