Read on Twitter
Author @austinkleon has over 100,000 followers on Twitter.
His book "Show Your Work" can be used to build a powerful and engaging Twitter presence.
A thread of the top 9 things I learned from his book.
His book "Show Your Work" can be used to build a powerful and engaging Twitter presence.
A thread of the top 9 things I learned from his book.
1: Don't be human spam.
- If you ONLY post links to your own stuff, you're spam
- Look for collaborators, not passive consumers
- Shut up and listen once in a while
Personal note: Don't follow big accounts. Follow ENGAGING accounts.
- If you ONLY post links to your own stuff, you're spam
- Look for collaborators, not passive consumers
- Shut up and listen once in a while
Personal note: Don't follow big accounts. Follow ENGAGING accounts.
2: Share every day.
- Daily, share a piece of your process, a thought or an idea
- "Lessons Learned"-type content adds tremendous value
- Don't say that you "don't have enough time"; you do
- Daily, share a piece of your process, a thought or an idea
- "Lessons Learned"-type content adds tremendous value
- Don't say that you "don't have enough time"; you do
3: People love process. Show them.
- Take people behind the scenes in your life
- Show them the nuts and bolts and HOW everything is made
- The person behind the product, idea or creation forms incredible bonds
- Take people behind the scenes in your life
- Show them the nuts and bolts and HOW everything is made
- The person behind the product, idea or creation forms incredible bonds
4: Stop worrying about your follower count.
- Focus on the *quality* of your followers
- Be someone worth following
- Don't be an asshole
And never, ever, ask people to follow you. It's, as Kleon says, the "saddest question on the Internet".
- Focus on the *quality* of your followers
- Be someone worth following
- Don't be an asshole
And never, ever, ask people to follow you. It's, as Kleon says, the "saddest question on the Internet".
5: Teach what you know.
- Sharing knowledge adds value
- It generates MORE interest in your work
- You become a source of intelligence and wisdom
- Sharing knowledge adds value
- It generates MORE interest in your work
- You become a source of intelligence and wisdom
6: Learn to take a punch.
- You WILL get hate, especially as you grow
- Don't respond with hate; instead:
- Relax, breathe, learn to ignore
In fact, take that punch, then roll with it.
- You WILL get hate, especially as you grow
- Don't respond with hate; instead:
- Relax, breathe, learn to ignore
In fact, take that punch, then roll with it.
7: Feed off of hate (roll with the punches).
- Hate is an opportunity for NEW work
- Hate generates conversation and engagement
- Create *more* for them to hate, building the engagement spiral
- Hate is an opportunity for NEW work
- Hate generates conversation and engagement
- Create *more* for them to hate, building the engagement spiral
8: Don't let the trolls eat you alive.
- The best feedback comes from those who CARE about you
- There are a LOT of angry, sad and insane people out there; it's not YOUR job to respond to them
- Block those who add no value (or negative value) and move on
- The best feedback comes from those who CARE about you
- There are a LOT of angry, sad and insane people out there; it's not YOUR job to respond to them
- Block those who add no value (or negative value) and move on
9: Build a mailing list.
- Your social media account isn't *really* yours, but your email list is
- Give things away (wisdom, a download, etc) in exchange for an email
- NEVER add email addresses to your list without permission
- Your social media account isn't *really* yours, but your email list is
- Give things away (wisdom, a download, etc) in exchange for an email
- NEVER add email addresses to your list without permission
