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The story of India& #39;s favorite biscuit - Parle-G.
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1/ Mohanlal Dayal started a tailoring shop at the age of 18 in Mumbai.
2/ When his sons joined the business, they started exploring confectionary.
3/ Mohanlal traveled to Germany to learn the techniques involved in making confectionary.
4/ In 1928, Mohanlal Dayal founded the & #39;House of Parle& #39;. It was named after the suburb it was located in - Vile Parle.
5/ The first factory and initial machinery were set up in 1929.
6/ They initially started by producing sweets, peppermints, and toffees made of glucose, pure sugar, and milk. House of Parle employed 12 family members initially - all of them taking care of the engineering, manufacturing, and packaging the products.
7/ Parle Orange Bite was one of their first products.
8/ Biscuits were a premium product back then and were mostly consumed by Britishers and upper-class Indians. Most biscuits were imported then.
9/ Parle produced their first biscuit in 1938 - Parle Gluco.
10/ Since it was very affordable and accessible, it quickly became a hit among Indians.
11/ Parle Gluco was made of the masses. It was India& #39;s answer to the British-branded biscuits.
12/ During World War II, it became a go-to biscuit for the British-Indian army.
13/ In the early 1940s, Parle also produced India& #39;s first salted cracker - Monaco.
14/ After the Partition in 1947, Parle had to stop production of Parle Gluco due to the shortage of Wheat - one of their main ingredients. For the time being, they start producing and selling biscuits made out of Barley.
15/ By the late 1940s, Parle had created the world& #39;s longest oven at the time - 250 ft long.
16/ Over the years, more and more brands started entering the market with & #39;Gluco& #39; or & #39;Glucose& #39; in their names. Britannia came up with their brand of glucose biscuits called & #39;Glucose D& #39;.
17/ To keep up their sales and stand out in the market, Parle Gluco changed its name to & #39;Parle-G& #39; in the 80s, introduced it in a new package with white and yellow stripes, and the illustration of & #39;Parle-G Girl& #39; - or the package design that we know of, today.
18/ There are multiple stories about who the Parle-G girl is. It was recently clarified that the featured Parle-G girl was just an illustration done by Everest Creative& #39;s artist Maganlal Daiya in the 60s. A result of his imagination.
19/ In 1982, Parle also launched their first TV commercial on Doordarshan for Parle-G with the tagline "Swaad Bhare, Shakti Bhare, Parle-G".
20/ In 1998, Parle convinced people& #39;s favorite superhero at the time - Shatkimaan to do a commercial for Parle-G.
21/ Originally, the "G" in Parle-G stood for "Glucose" which was later changed to "Genius" in the early 2000s.
22/ As of 2009-10 data, the volume sales of Parle-G were bigger than the combined sales of all biscuits brands in China - the 4th largest biscuit-consuming country in the world.
23/ By 2011, Parle-G had become the largest-selling biscuit brand in the world according to a Nielsen report.
24/ In 2013, Parle-G launched its & #39;Kal ke Genius& #39; campaign. Gulzar wrote the lines for the campaign as Piyush Mishra added his voice. https://www.youtube.com/watch?v=sADzIi4lOC8">https://www.youtube.com/watch...
25/ In 2013, Parle-G also became India& #39;s first FMCG brand to cross the Rs. 5000 Cr mark in retail sales.
26/ The recent COVID-19 lockdown contributed to the parent company and increased its market share by 5%. 80-90% of that growth was a result of Parle-G sales.
27/ In 2019, Parle-G was #29 on the & #39;Food & Beverages& #39; category of TRA& #39;s Brand Trust Report India.
28/ Today, Parle-G has more than 130 factories and is present in more than 5 million retail stores across India. Parle-G produces more than a Billion packets of biscuits every month.
Parle-G is available even in the most remote parts of India today - where no other biscuits are available. Truly, meant for the masses.
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