Read on Twitter
If one Nigerian football club - or sports brand - put in the work of producing content, CONSISTENTLY, first on Twitter and then conquer social media as a whole, do you what will happen?
When I say content, I mean, memes, jumping on trends, tweets, savage replies (with sense sha)
When I say content, I mean, memes, jumping on trends, tweets, savage replies (with sense sha)
videos, documentaries, exclusives, infographics, giveaways in the form of jerseys, fan interviews, surprise visitations and all, do you know what will really really happen?
What happened with @ASRomaEN in Nigeria is what will happen.
What happened with @ASRomaEN in Nigeria is what will happen.
BOLD CLAIMS, you may say.
However, it shouldn't be a surprise if Nigerians make up close to 10% of the Roman outfit's following on the 'Bird App.'
And the reason why is not far-fetched.
First, there was talks about a Nigerian running the account.
However, it shouldn't be a surprise if Nigerians make up close to 10% of the Roman outfit's following on the 'Bird App.'
And the reason why is not far-fetched.
First, there was talks about a Nigerian running the account.
The 'Na awa own' spirit, common to Nigerians, caused a number of them to flock to the account and stay glued.
When it comes to using content to growing followership and increasing on-site/on-page time, one word is king: CONSISTENCY.
Its chiefs in the palace?
When it comes to using content to growing followership and increasing on-site/on-page time, one word is king: CONSISTENCY.
Its chiefs in the palace?
I've mentioned them in the first two tweets of this thread.
And @ASRomaEN did that so well. The savage level of the handler was top-notch. And trust Nigerian Twitter users... na wetin dem dey like be that.
Gbas Gbos everywhere!
And @ASRomaEN did that so well. The savage level of the handler was top-notch. And trust Nigerian Twitter users... na wetin dem dey like be that.
Gbas Gbos everywhere!
Ask those followers to mention 10 AS Roma players - past and present oh - and they won't be able to make it to the finish line.
However, some claimed to be fans of this brand just because of the CONSISTENCY of content production that it stood for.
However, some claimed to be fans of this brand just because of the CONSISTENCY of content production that it stood for.
Not just any content.
Great content.
Back to the first tweet, we all start on here with zero followers. How quickly you join the 'influencer' ranks depends largely on what content you share and, most importantly, how often you share them! (let's add the type of audience to it).
Great content.
Back to the first tweet, we all start on here with zero followers. How quickly you join the 'influencer' ranks depends largely on what content you share and, most importantly, how often you share them! (let's add the type of audience to it).
For Nigerian sports brand - specifically football now - it's never been easier to conquer the social media stratosphere, especially Twitter.
The platform has now become more of a "let me see what is going on in the world of football" channel.
Of course, we still have people...
The platform has now become more of a "let me see what is going on in the world of football" channel.
Of course, we still have people...
argue about GOATs and VAR and all, which is another view of the beauty of this app.
Sports brand in Africa's most-populated country need to cash in on this trend now. Just like Facebook and MySpace and other channels before it, this 'Golden Era' will not last forever.
Sports brand in Africa's most-populated country need to cash in on this trend now. Just like Facebook and MySpace and other channels before it, this 'Golden Era' will not last forever.
If leveraged upon, the returns will be massive!
Yes, they will be directly competing with Europe's finest when it comes to attention, quality of content and all.
But, remember I mentioned the 'Na awa own' spirit, common to Nigerians above. The average Nigerian fan may be...
Yes, they will be directly competing with Europe's finest when it comes to attention, quality of content and all.
But, remember I mentioned the 'Na awa own' spirit, common to Nigerians above. The average Nigerian fan may be...
a fan of a club in Europe. And every football fan that tries to drag him/her away from that love will lose that battle hands down.
However, consistency can help football brands in Nigeria regain the grounds they have since lost because of their non-challant attitude and...
However, consistency can help football brands in Nigeria regain the grounds they have since lost because of their non-challant attitude and...
... the selfish behaviour of those in charge.
https://twitter.com/Papi_theGreat/status/1288206534862950402?s=20
But all of these can change. All of it can, if the brands start with content strategy and management at the top of their priority list.
https://twitter.com/Papi_theGreat/status/1288206534862950402?s=20
But all of these can change. All of it can, if the brands start with content strategy and management at the top of their priority list.
Paying the players their outstanding fees is fine.
Making games available on TV is superb!
Sorting out the administrative issues will make things run more smoothly.
However, all of that might be a mighty waste of time (pun intended) if the eyes on the internet are starved.
Making games available on TV is superb!
Sorting out the administrative issues will make things run more smoothly.
However, all of that might be a mighty waste of time (pun intended) if the eyes on the internet are starved.
The average Nigerian fan may love an European club. But some of them will root for a side that is consistently 'feeding' them what they need to see/hear/enjoy on a social media channel like Twitter.
Keyword: CONSISTENTLY.
Content is king but, the content, in the tight context,
Keyword: CONSISTENTLY.
Content is king but, the content, in the tight context,
produced consistently, will win, in the long run.
And why not? Nobody wants a short term win, especially with the current state of football in Nigeria, anyways. We want the little drops of water, which will make our football impossible to ignore.
And why not? Nobody wants a short term win, especially with the current state of football in Nigeria, anyways. We want the little drops of water, which will make our football impossible to ignore.
And it's very possible!
"At @ManCity, the digital department has 66 people." - https://twitter.com/resultsports/status/1288166872509304837?s=20
Just imagine a Nigerian football club having just 10% of that workforce handling its social media strategy.
Picture it for a moment.
What did you see?
"At @ManCity, the digital department has 66 people." - https://twitter.com/resultsports/status/1288166872509304837?s=20
Just imagine a Nigerian football club having just 10% of that workforce handling its social media strategy.
Picture it for a moment.
What did you see?
