Read on Twitter
There are lots of (great) articles from the past week or so riffing on the same themes - creators, passion economy, subscriptions, bundles. Is this the Great Rebundling? Let's find out...
It continues to be very good to be The New York Times. https://www.niemanlab.org/2020/08/it-continues-to-be-very-good-to-be-the-new-york-times/
At the same time, it *is* possible to compete with the New York Times. Here’s how. https://www.cjr.org/analysis/nytimes-subscriptions-local-publishers-compete.php
Meanwhile, Bloomberg and The Athletic are to bundle subscriptions. Makes a lot of sense. https://www.axios.com/bloomberg-athletic-bundle-subscriptions-58bf19ae-4662-479b-9cdd-12e8abadf8b9.html
After quitting Deadspin in protest, these journalists are starting a new site. The own the company and the IP. And it's built on a readily available stack of web tools. https://www.nytimes.com/2020/07/28/business/media/deadspin-staffers-start-defector.html
Simultaneously, we are seeing the rise of the Renaissance Creator. How long till they bundle under the umbrella of media talent agencies? https://medium.com/@jarroddicker/media-2020-rise-of-the-renaissance-creator-459daec4bc6b
It certainly feels like the Great Rebundling is here. The tech, attitude and market to make it possible certainly is. The foundational text for a lot of the thinking here (for me, anyway), was @stratechery's 2017 article. Interesting times. https://stratechery.com/2017/the-great-unbundling/
