Everyone’s talking about branding combined with direct response. Here’s one way to do it:

1. Sell a product (ideally consumable) with highly related upsells and cross-sells.

2. FB/GDN/Native ads -> VSL -> Order -> Post-purchase upsells
3. Tone down DR tactics in VSL. Less aggressive with upsells.

4. Focus on high quality customer experience.

5. Optimize email sequence and follow up.
Blissy is a great example of traditional direct response marketing and branding. They use a simple sales letter with solid copywriting: https://offer.blissy.com/info/8/ ">https://offer.blissy.com/info/8/&q...
Here’s another good example of “gentle, elevated direct response.” Solid work from @andrewjfaris and his team on this sales page:

https://bambuearth.com/pages/skin-detox-1

What">https://bambuearth.com/pages/ski... better time to try new skincare products than quarantine? Great messaging.
I just realized these two examples don’t use a traditional VSL, so here are two that do. Beverly Hills MD and City Beauty veer more towards the direct response side with more aggressive tactics, but they nonetheless have a significant number of repeat customers.
I will add here that the VSL should focus on one story, one problem, one solution, and one offer (whether it is a bundle or single product). Standard DR tactics can be applied here.
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