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Everyone’s talking about branding combined with direct response. Here’s one way to do it:
1. Sell a product (ideally consumable) with highly related upsells and cross-sells.
2. FB/GDN/Native ads -> VSL -> Order -> Post-purchase upsells
1. Sell a product (ideally consumable) with highly related upsells and cross-sells.
2. FB/GDN/Native ads -> VSL -> Order -> Post-purchase upsells
3. Tone down DR tactics in VSL. Less aggressive with upsells.
4. Focus on high quality customer experience.
5. Optimize email sequence and follow up.
4. Focus on high quality customer experience.
5. Optimize email sequence and follow up.
Blissy is a great example of traditional direct response marketing and branding. They use a simple sales letter with solid copywriting: https://offer.blissy.com/info/8/
Here’s another good example of “gentle, elevated direct response.” Solid work from @andrewjfaris and his team on this sales page:
https://bambuearth.com/pages/skin-detox-1
What better time to try new skincare products than quarantine? Great messaging.
https://bambuearth.com/pages/skin-detox-1
What better time to try new skincare products than quarantine? Great messaging.
I just realized these two examples don’t use a traditional VSL, so here are two that do. Beverly Hills MD and City Beauty veer more towards the direct response side with more aggressive tactics, but they nonetheless have a significant number of repeat customers.
I will add here that the VSL should focus on one story, one problem, one solution, and one offer (whether it is a bundle or single product). Standard DR tactics can be applied here.
