Sell your product using the credibility of others.

# A short thread.

There is a reason companies use celebrities as brand ambassadors.

Aside from their huge fan base, they’re also seen as credible.

A word of certification about your company’s product increases sales in the
thousands.

Consumers use emotional attachment towards a celebrity as a reason to purchase from you.

The use of celebrities is a way companies leverage on this.

When Spanx started as a little company, it didn't have much publicity.

Then Oprah Winfrey endorsed them on one of her shows.

She said Spanx was one of her favourite thing she uses.

And the rest is history.

So using testimonials from credible celebs is a sure-fire way to guarantee sales.

Your copy can also include testimonials from celebs to increase the sales of a commodity.

Before you do this, ensure that the celebrity aligns with the product on sale.

It makes little sense for a movie star to appear in an ad selling sports equipment.

End of thread.

If you found it useful.

Kindly Rt so others can benefit. https://twitter.com/salesmaverick__/status/1291108844828004352?s=19