Thread by @jimmy_daly, 1/ applying for jobs seems straightforward but in my experience, applicants don't [...]

1/ applying for jobs seems straightforward but in my experience, applicants don& #39;t always put their best foot forward.

a few tips:

2/ every job has some free space for you to write. a cover letter, a personal email, a "tell us about yourself" question.

Use this space to talk about results/performance rather than skills and experience. You can be humble, but don& #39;t be shy. https://twitter.com/BenyaminElias/status/1288512356746764295">https://twitter.com/BenyaminE...

https://twitter.com/BenyaminElias/status/1288512356746764295

3/ check out this cover letter examples from @kplikethebird when she applied at @AnimalzCo (spoiler: she got hired) https://twitter.com/kplikethebird/status/1290701265379495942/">https://twitter.com/kplikethe...

https://twitter.com/kplikethebird/status/1290701265379495942/

4/ don& #39;t use cover letter templates. they are painfully vague and it& #39;s a surefire way to make sure your application looks like everyone else& #39;s

5/ even the smallest things get noticed. as @LenMarkidan says, hiring managers are pattern matching. small deviations in the pattern stand out. https://twitter.com/LenMarkidan/status/1151653935368855552">https://twitter.com/LenMarkid...

https://twitter.com/LenMarkidan/status/1151653935368855552

6/ be careful to avoid "writer-centric" writing. edit your cover letter like you would any other article. the first draft is for you, the final draft is for the reader.

https://www.jimmydaly.com/first-draft-vs-second-draft/">https://www.jimmydaly.com/first-dra...

7/ choose your writing samples wisely.

SEO-focused content all looks the same. Unless yours is really special, share writing samples that:

* center around a great idea, not a keyword
* offer a new/interesting/counterintuitive perspective
* show off your critical thinking skillz

8/ here& #39;s another way to look at this:

"Everybody is one exceptional essay away from a flood of career opportunities" — @david_perell https://twitter.com/patio11/status/1290854152277389313">https://twitter.com/patio11/s...

https://twitter.com/patio11/status/1290854152277389313

9/ Read this post from @thinking_slow, aim for this style of writing, share this type of writing when you apply for a job https://www.animalz.co/blog/high-concept-content/">https://www.animalz.co/blog/high...

High-Concept Content: the Hollywood Framework for Crafting Popular Content - Animalz

Hollywood thrives on high-concept movies because they’re easier to explain, to sell, and to execute. In content marketing, the same rules apply.

https://www.animalz.co/blog/high-concept-content/

10/ vet the company as much as they vet you.

* backchannel on twitter, slack communities, Linkedin, etc to talk to others who work/worked there
* ask to meet some of the people you& #39;d be working with
* ask questions about their content culture

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

https://www.animalz.co/blog/content-culture/">https://www.animalz.co/blog/cont...

here are more questions you should ask the company from an old @AnimalzCo post I wrote:

https://www.animalz.co/blog/looking-for-a-job-in-content-marketing/">https://www.animalz.co/blog/look...

12/ and here& #39;s my full post on how to apply for a content role:

https://superpath.co/blog/how-to-apply-for-a-content-marketing-role

thanks">https://superpath.co/blog/how-... for listening

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😀" title="Grinsendes Gesicht" aria-label="Emoji: Grinsendes Gesicht">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands">

How to Apply for a Content Marketing Role

I've looked at a lot of job applications over the last 10 years. Most look like DMV forms—it's like the applicant scribbled answers down so they could be done as quickly as possible. A very small...

https://superpath.co/blog/how-to-apply-for-a-content-marketing-role

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