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[THREAD]
UPDATE: BTS Twitter Engagement (December 2017 – July 2020)
I present to you the past 2.5 years of @BTS_twt Twitter engagement through a series of data visualizations.
#BTSResearch #BTS
![[THREAD]UPDATE: BTS Twitter Engagement (December 2017 – July 2020)I present to you the past 2.5 years of @BTS_twt Twitter engagement through a series of data visualizations. #BTSResearch #BTS](https://pbs.twimg.com/media/Eep90KSWkAA4FwF.jpg "[THREAD]UPDATE: BTS Twitter Engagement (December 2017 – July 2020)I present to you the past 2.5 years of @BTS_twt Twitter engagement through a series of data visualizations. #BTSResearch #BTS")
UPDATE: BTS Twitter Engagement (December 2017 – July 2020)
I present to you the past 2.5 years of @BTS_twt Twitter engagement through a series of data visualizations.
#BTSResearch #BTS
These are the averages of the likes, retweets and replies on @BTS_twt Twitter posts
This visualization shows the most common number of likes on @BTS_twt Twitter posts since February 2018.
For those who are interested, these are the medians of each type of engagement on @BTS_twt Twitter posts.
I've also created a separate visualization for 2020 only, so you can see how @BTS_twt engagements have changed within this year.
These visualizations compare each of the engagements on @BTS_twt Twitter posts between 2019 and 2020. It becomes much clearer how they have changed within one year.
What drew my attention is how steep the incline for @bts_twt replies are between February – July 2020.
To get a better understanding, I calculated the percentage of increase for each metric during this six-month period.
To get a better understanding, I calculated the percentage of increase for each metric during this six-month period.
From December 2017 until July 2020, @BTS_twt Twitter metrics have been steadily increasing over time.
It seems (so far) that a steep increase similar to the one after March 2020 has not occurred before. +
#BTSResearch #BTS
It seems (so far) that a steep increase similar to the one after March 2020 has not occurred before. +
#BTSResearch #BTS
I will have to look further back into @BTS_twt Twitter to see if something like this has happened previously.
What drew my attention is how steep the incline for @BTS_twt twt replies are between February – July 2020.
To get a better understanding, I calculated the percentage of increase for each metric during this six-month period.
To get a better understanding, I calculated the percentage of increase for each metric during this six-month period.
Between May - October 2018, this is how much @BTS_twt engagements changed:
Between April - September 2019, this is how much @BTS_twt engagements changed:
In the 2018 period, @BTS_twt had two Korean comebacks (Tear and Answer) and embarked on a world tour (Love Yourself).
During this time, they posted 426 times.
During this time, they posted 426 times.
In the 2019 period, @BTS_twt had one Korean comeback (Persona) and embarked on a stadium world tour (Speak Yourself).
During this time, they posted 380 times.
During this time, they posted 380 times.
In the 2020 period, @BTS_twt had only one Korean comeback (MOTS:7), a single concert via livestream (BangBangCon The Live), and remote Japanese promotions for MOTS:7 The Journey.
Moreover, they posted only 145 times during this time.
Moreover, they posted only 145 times during this time.
Even though @BTS_twt had less activity during the 2020 period compared to 2018 and 2019, their Twitter engagements in 2020 had significant increases across the board. +
#ResearchBTS #BTS
#ResearchBTS #BTS
To me, this suggests that quarantine has either 1) given Army the opportunity to become more engaged on Twitter, 2) brought in more Army, or 3) Both.
Either way, I believe it demonstrates that the @BTS_twt and Army power has definitely grown.
Either way, I believe it demonstrates that the @BTS_twt and Army power has definitely grown.
I’m incredibly curious to see how @BTS_twt Twitter engagements will be impacted after Dynamite and the upcoming album.
Right now, the new normal is about 2.2 million likes, 700k retweets, and 180k replies per post. Do you think it will rise even more?
Right now, the new normal is about 2.2 million likes, 700k retweets, and 180k replies per post. Do you think it will rise even more?
Lastly, the previous time I posted data visualizations, I received questions about the peaks and dives in the main graph so I will try to explain some of them this time. For the sake of length and organization, I’ve done so in this google doc https://docs.google.com/document/d/1ZJGC3J1BBudAD96WlkeBTeE2nvqsC--YtbtUo-DkaD4/edit?usp=sharing
I will continue collecting data from older @BTS_twt Twitter posts. Please look forward to my next update in September!
In the meantime, if you have any questions, please feel free to ask. I'll do my best to answer ^^
#ResearchBTS #BTSResearch #BTS
In the meantime, if you have any questions, please feel free to ask. I'll do my best to answer ^^
#ResearchBTS #BTSResearch #BTS
You can also read this thread on Reddit https://www.reddit.com/r/bangtan/comments/i43yr8/data_visualization_of_bts_twitter_engagement/
previous thread from June found here https://twitter.com/winterlyblooms/status/1280610906322489348?s=20
