Are you a non-technical founder?

The 2010-2020 decade was probably crappy for you

The times are a changin’ ⚡️

The next decade is yours 👊🏻

5 things you can do to increase your value on the Internet:

(A thread 🧵)
1) Traditionally, developers were at high leverage since they could code and everyone else (including people with great ideas) were left to chase after devs to help

Not anymore.

Focus on an audience instead.

Pick a community and serve them thru content week after week.
2) Developers have code to show proof of their leverage

Build your version of proof. Get 100, 500 or 1,000 people mostly aligned into one niche in your mailing list. These will become your asset when you decide to launch something in the future 🚀
3) Want to test the power of your audience?

Build a digital asset (a guide, e book or a course) and see how many of your audience will pay for it. Nothing boosts your leverage as revenue.
4) Want to test if people want the product you have in mind?

Build a scrappy v1 using no-code tools 🛠 ( @bubble or @webflow or http://dorik.io ) and test the core hypothesis. Do things that don’t scale in the early days if needed.
5) Build in public

Share your vision, early updates, what’s working, what’s not and this itself will build momentum for your idea.

Momentum is a magnet 🧲

The devs you are looking for will be more likely to chase after you if you have momentum
6) You don’t need a pitch deck or a fancy intro video for any of the above

You don’t need VC money 💰

Be scrappy, be ruthless, eliminate unnecessary spending, focus on audience

Momentum and traction is the ultimate leverage for an intro to a VC or a technical founder
7) The tables will turn

The kind of people you would have chased in the last decade will start chasing you for your leverage

People want to get on a bus that’s moving and has a clear direction

There’s a whole community waiting to root for you, I know I am!
8) In summary,

✅ Focus on content/audience
✅ Build proof via an email list
✅ Sell digital assets if needed
✅ Build with no-code
✅ Build in public
✅ Use momentum
✅ Use leverage

I’m fired up for the 2020-2030 decade 🔥

Leverage the internet!
RT or REPLY if you found this thread to resonate with you.

Thanks for reading 🙏
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