Are you a non-technical founder?

The 2010-2020 decade was probably crappy for you

The times are a changin’ https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚡️" title="Hochspannungszeichen" aria-label="Emoji: Hochspannungszeichen">

The next decade is yours https://abs.twimg.com/emoji/v2/... draggable="false" alt="👊🏻" title="Fisted hand (heller Hautton)" aria-label="Emoji: Fisted hand (heller Hautton)">

5 things you can do to increase your value on the Internet:

(A thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">)
1) Traditionally, developers were at high leverage since they could code and everyone else (including people with great ideas) were left to chase after devs to help

Not anymore.

Focus on an audience instead.

Pick a community and serve them thru content week after week.
2) Developers have code to show proof of their leverage

Build your version of proof. Get 100, 500 or 1,000 people mostly aligned into one niche in your mailing list. These will become your asset when you decide to launch something in the future https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">
3) Want to test the power of your audience?

Build a digital asset (a guide, e book or a course) and see how many of your audience will pay for it. Nothing boosts your leverage as revenue.
4) Want to test if people want the product you have in mind?

Build a scrappy v1 using no-code tools https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛠" title="Hammer und Schraubenschlüssel" aria-label="Emoji: Hammer und Schraubenschlüssel"> ( @bubble or @webflow or http://dorik.io"> http://dorik.io ) and test the core hypothesis. Do things that don’t scale in the early days if needed.
5) Build in public

Share your vision, early updates, what’s working, what’s not and this itself will build momentum for your idea.

Momentum is a magnet https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧲" title="Magnet" aria-label="Emoji: Magnet">

The devs you are looking for will be more likely to chase after you if you have momentum
6) You don’t need a pitch deck or a fancy intro video for any of the above

You don’t need VC money https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">

Be scrappy, be ruthless, eliminate unnecessary spending, focus on audience

Momentum and traction is the ultimate leverage for an intro to a VC or a technical founder
7) The tables will turn

The kind of people you would have chased in the last decade will start chasing you for your leverage

People want to get on a bus that’s moving and has a clear direction

There’s a whole community waiting to root for you, I know I am!
8) In summary,

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Focus on content/audience
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Build proof via an email list
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Sell digital assets if needed
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Build with no-code
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Build in public
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Use momentum
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Use leverage

I’m fired up for the 2020-2030 decade https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">

Leverage the internet!
RT or REPLY if you found this thread to resonate with you.

Thanks for reading https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙏" title="Folded hands" aria-label="Emoji: Folded hands">
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