If you are investigating how influencers are working with the British Army, on social media or podcasts, I recommend getting in touch with @ForcesWatch: brilliant organisation monitoring recruitment practices and ethics issues. https://www.forceswatch.net/ ">https://www.forceswatch.net/">...
The podcast launched by the British Army - The Locker - is produced by the advertising agency Karmarama.

Before they produced army ads they did work for the Stop The War coalition.
Karmarama calls itself "the UK& #39;s most progressive creative agency" and are partnered with Accenture Interactive. Ad Age named them as the largest digital agency worldwide in its 2019 Agency Report.
I would be interested to know if there are any restrictions for how the British Army recruits on television. To my knowledge there isn& #39;t. Is it easier for them to reach children than a sugary cereal company? https://www.theguardian.com/uk-news/2018/jun/08/british-army-criticised-for-exam-results-day-recruitment-ads">https://www.theguardian.com/uk-news/2...
I& #39;ve signed up for updates from @ForcesWatch on what we can do together to resist this on all fronts, so it doesn& #39;t feel like whack-a-mole.

Resources on Forces Watch include how to raise concerns with political represenatives and some shocking figures. https://www.forceswatch.net/what-to-do/ ">https://www.forceswatch.net/what-to-d...
From @ForcesWatch:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏫" title="Schule" aria-label="Emoji: Schule">In 2017-18 armed forces made 10,260 visits to UK schools & colleges

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩‍🏫" title="Woman teacher" aria-label="Emoji: Woman teacher">Some schools & colleges are sponsored or partnered by the armed forces and/or the defence industry

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👧" title="Mädchen" aria-label="Emoji: Mädchen">The UK is the only country in Europe & in NATO to recruit 16-year-olds

#TheLocker
The link has Siobhan P Head of Marketing at British Army Recruiting Group saying:

"Within the British Army, personal pride and confidence is one of the most rewarding attributes we see from our recruits as they embark on their journey with us"

#TheLocker is a recruitment racket
When a podcast is created by a brand, covered in its logos, featuring guests talking about that brand, we accept that it& #39;s an advert. No different with #TheLocker. The web link is literally & #39;apply& #39; https://apply.army.mod.uk/thelocker ">https://apply.army.mod.uk/thelocker...
#TheLocker is just one part of a bigger problem that is so disturbing. I know how many of us can& #39;t believe that the British Army gets to weedle its way into schools and our TV screens.
Cannot recommend @ForcesWatch& #39;s resources enough, it includes:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon">The Warrior Nation podcast

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung">A critical analysis of contemporary recruitment marketing in the UK

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👦" title="Junge" aria-label="Emoji: Junge">The & #39;Kids With Guns& #39; report https://www.forceswatch.net/resources/forceswatch-materials/">https://www.forceswatch.net/resources...
There& #39;s also Veterans for Peace @vfpuk. The UK chapter was founded in 2011.

"what we& #39;ve seen since 2006 is a concerted effort through & #39;community engagement teams& #39; [...] to try and capture the imagination of our society back into the military mindset" https://www.youtube.com/watch?v=IojCJt6SEG8">https://www.youtube.com/watch...
Former soldier Kenny Williams of the King’s Own Royal Border Regiment on what he did at at the Cenotaph.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎥" title="Filmkamera" aria-label="Emoji: Filmkamera"> @vfpuk #BritishArmy
Williams and other former soldiers were speaking in The Museum of Free Derry with Fiona Gallagher & John McKinney. Gallagher’s brother Jim was killed in 1976.

McKinney’s brother William was murdered on Bloody Sunday. He remembers one reply that Soldier F gave in court:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎥" title="Filmkamera" aria-label="Emoji: Filmkamera"> @vfpuk
So whilst I think it& #39;s right that Laura Whitmore is getting feedback today, don& #39;t forget that there& #39;s also lot of people working at @karmarama, like CEO @bbilboul, who are recruiting for the British Army. That agency is building a violent world and they have no shame.
Karmarama love to go on about their LGBT credentials. They ran this ad on pink-washing whilst handing out "special edition camouflage cream in the colours of the rainbow" to recruit for the British Army at London Pride. #TheLocker #armyjobs #armyconfidence
https://thedrum.com/news/2017/07/07/ad-the-day-british-army-celebrates-pride-with-rainbow-camo-cream">https://thedrum.com/news/2017...
Laura Whitmore has removed the hashtag & #39;army jobs& #39; from her Instagram post advertising #TheLocker podcast and added some words about body image. The podcast is from the British Army and Karmarama.
On Instagram Whitmore says "weird how it& #39;s just men I& #39;ve seen commentating that they have an issue with this post" so I& #39;ve left this.

I hope our reaction to this can be bigger than what we think of Whitmore & we find ways to work together. @ForcesWatch is a great place to start.
You can follow @Sarah_Woolley.
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