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Someone left a few old National Geographics in my @LtlFreeLibrary. Let's have a look at some classic ads!
1967: Living the good counter-counterculture life in a T-Bird.
1967: Living the good counter-counterculture life in a T-Bird.
1967: International Harvester bragging about their products being used in the Vietnam War. (Interestingly, there is an article in this issue about Vietnam that glosses over quite a bit).
1967: Mazola. Imagine you're an ad school instructor today. Try asking any student to write long-copy ads about corn oil.
1967: Magnavox. Look at that fine piece of television furniture. Random underlining of words was also big back then.
1967: San Diego. Excitement! In black and white.
1967: Special K. I am white man, hear me roar.
It's loaded with vitality!
It's loaded with vitality!
1979: Fotomat. (Remember them?) Not afraid of a bad pun.
1979: Volkswagen. The copy feels DDB-ish but the layout is different.
1979: Gulf. Remember, there was an oil crisis at the time, so drilling and fishing must've felt like a necessary combo.
1979: The Bell System. Ma Bell. The phone company. There was only one and you used to have to buy phones directly from them!
1980: ALCOA. "We just spent a fortune on a TV commercial. Let's save some money by running the storyboard as a print ad."
1980: Conoco. Remember again -- energy crisis. A "drill, baby, drill" concept wasn't all that off-base.
1980: JVC. Because if you're taping those episodes of "Battle of the Network Stars" you'll want them as clear as can be.
1980: Datsun. It's now Nissan. Elementary school Dan definitely wanted a 280ZX when he grew up.
1981: Chevrolet. The original social distancing station wagon! And check out the woodgrain paneling!
/end stroll down ad memory lane
/end stroll down ad memory lane
