1/ Fintech is driving an evolution in SaaS business models, starting with vertical software markets. Payments have just been the beginning! New post w/ @kshenster @astrange @kimberlywtan

2/ Over the last few decades, software business models have evolved from on-premise to subscription and bottom-up to now including *fintech.* Each step has unlocked new markets and grown the overall software market.

3/ Fintech opens up new vertical markets that were previously considered small by increasing revenue per customer 2-5x. Fintech + winner-take-most dynamics make the TAM bigger than you think!

4/ Payments are still the first step for many companies, but we'll see more in lending, cards, insurance, bank accounts, compliance, and payroll & benefits. New infrastructure companies have started to and will continue to emerge to enable these services.

5/ As we’ve seen with payments, these fintech services will move from being resold → embedded into the saas platform for better economics and a more seamless customer experience.

6/ Full post here: https://a16z.com/2020/08/04/fintech-scales-vertical-saas/