Read on Twitter
Just subscribed to 50+ newsletters in the past hour
(for a side project)
Here are some lessons I've learned
Thread
(for a side project)
Here are some lessons I've learned
Thread
Everyone has a newsletter.
Everyone has something to share.
What can one do to stand out?
We'll examine it here.
Everyone has something to share.
What can one do to stand out?
We'll examine it here.
1/ Clear Value Proposition
Do you articulate clearly the following?
- What content you write about
- Who your newsletter is for
- How your audience will benefit from your newsletter?
Do you articulate clearly the following?
- What content you write about
- Who your newsletter is for
- How your audience will benefit from your newsletter?
2/ Landing Page
- Make it easy for people to sign up
- Have an obvious box for people to drop their emails into
- The more clicks you make your audience take, the less likely they are to sign up
- Have a clear call-to-action button
- Use social proof & reviews
- Make it easy for people to sign up
- Have an obvious box for people to drop their emails into
- The more clicks you make your audience take, the less likely they are to sign up
- Have a clear call-to-action button
- Use social proof & reviews
3/ Past Issues
- If you're writing on Substack, highlight your best issue
- If you have your own landing page, give readers a sample of what your newsletter looks like
People don't like to part with their email addresses if they don't know what they're in for
- If you're writing on Substack, highlight your best issue
- If you have your own landing page, give readers a sample of what your newsletter looks like
People don't like to part with their email addresses if they don't know what they're in for
4/ Confirmation Emails - Admin
- Most Substack newsletters don't do double opt-ins
- Other providers enforce it, and I'm a fan of it as it ensures that you get quality subscribers
- But why in the world did @Mailchimp make me do a captcha so many times just to confirm?
- Most Substack newsletters don't do double opt-ins
- Other providers enforce it, and I'm a fan of it as it ensures that you get quality subscribers
- But why in the world did @Mailchimp make me do a captcha so many times just to confirm?
5/ Build in virality
Some smart newsletters included a "Share this with your network" Tweet button in their confirmation email.
Get people dropping your newsletter on social media like it's hot
Some smart newsletters included a "Share this with your network" Tweet button in their confirmation email.
Get people dropping your newsletter on social media like it's hot
6/ Confirmation Emails - Questions
- Some ask questions to open up conversations with their audience (see what @anthilemoon does for Maker Mind)
- @Leonlinsx tries to understand what his audience likes to read
- Some ask questions to open up conversations with their audience (see what @anthilemoon does for Maker Mind)
- @Leonlinsx tries to understand what his audience likes to read
7/ Confirmation Emails - Setting Expectations
@noCSdegree alerts his audience when they can expect to receive the weekly emails
@noCSdegree alerts his audience when they can expect to receive the weekly emails
8/ Confirmation Emails - Pointing You To Their Sites
@farnamstreet points you to the different social platforms that you can follow
@farnamstreet points you to the different social platforms that you can follow
9/ Confirmation Emails - Make It Personal
@ytothej posts an image of a handwritten postcard in his confirmation email
P.S. Check out his unique take on newsletters here: https://ytothej.substack.com/p/postcard-01
@ytothej posts an image of a handwritten postcard in his confirmation email
P.S. Check out his unique take on newsletters here: https://ytothej.substack.com/p/postcard-01
10/ Confirmation Email - Sharing your best hits
@packyM shows his readers some of his best recent posts.
Gets them excited from the get go!
@packyM shows his readers some of his best recent posts.
Gets them excited from the get go!
11/ Confirmation Emails - Whitelist
@harrydry of @GoodMarketingHQ tells you where to put the newsletter
@harrydry of @GoodMarketingHQ tells you where to put the newsletter
12/ The original thread I've used to uncover newsletters with a unique voice is here:
https://twitter.com/thisiskp_/status/1289968323954966530?s=20
Still looking to follow more non-curated newsletters.
Comment below if you have any other suggestions!
https://twitter.com/thisiskp_/status/1289968323954966530?s=20
Still looking to follow more non-curated newsletters.
Comment below if you have any other suggestions!
P.S. my newsletter doesnât have a good confirmation email but Iâm working on it.
But it has a pretty good landing page (I hope?)
But it has a pretty good landing page (I hope?)
The biggest missed opportunity in the newsletter world is optimising your welcome emails.
Learn how to improve them with examples & best practices in this post on @newslettercrew https://newslettercrew.com/improve-your-newsletter-welcome-emails/
Learn how to improve them with examples & best practices in this post on @newslettercrew https://newslettercrew.com/improve-your-newsletter-welcome-emails/
Hi everyone whoâs reading this for the first time!
I built a resource to help Newsletter writers stand out: http://newsletteros.com
I built a resource to help Newsletter writers stand out: http://newsletteros.com
