1/ FinTech opens new markets for vertical software previously considered too small & enables sales models previously deemed too expensive. New Blog post w. @kshenster, @seema_amble, @kimberlywtan on the opportunity for SaaS to embed FinTech! https://bit.ly/a16zfintechsaas 

2/ We have seen Software move from On-premise+Licensing —>Subscription SaaS —> Bottom-Up SaaS —> FinTech! In the future, vertical software companies will drive the majority of their revenue from financial services

3/ FinTech can increase revenue per customer 2-5x - a point where direct sales can become economical, allowing SaaS companies to reach more/new customers. And allow these companies to enter markets that would have otherwise been considered too small.

4/ FinTech goes far beyond payments - vertical software companies should consider lending, cards, insurance, bank accounts, compliance, payroll & benefits

5/ The “how” also matters. As more modern Fintech infrastructure comes to market, software companies are embedding (vs. reselling) - enabling them to capture more of the economics and to provide better user experiences.