On leave in the #US and found this. Product of #Pakistan, packaged in the #US. What would it take for #Pakistani exporters to go all the way from extracting salt, to refining, to packaging and selling to final consumer? That way they’d appropriate more value. 4 things - #thread

(1) #country #branding - so global consumers link #Pakistan with high quality products (and salt). I.e. beat the negative bias of country of origin.

(2) #branding at the firm level. Invest in design, packaging, finding out global consumer preferences and tailoring the product to their needs.

(3) #standards compliance. Get info on what it takes to market this product abroad. And comply with necessary standards.

(4) #market it right. For that, lots of #export #intelligence is needed to find right niche, pricing strategy, etc. #ecommerce could help but top class logistics are needed.