Economics teaches us that price greatly influences consumer consumption.

At higher prices, consumers consume less of a commodity while they seek out cheaper alternatives.

With this knowledge, price is an important aspect of any transaction.

In writing your copy, you must include the price of your commodity.

It's counterproductive to advertise a product without revealing how much it'll cost them.

While that has been stated, let’s examine what price comparison is.

Price comparison is you comparing the price of the product to that of a close substitute.

With this, you aim to make the consumer see that they're getting better value from your product compared to its substitute.

If the product you’re selling, is lower than the market price,

The comparison creates a sense of increased value in the mind of the consumer.

But if your product is more expensive than the going rate,

You have to show that your product offers more value based on the presence of a better feature.

Take note that when making your comparison,

Get all facts about the other product right.

If this rule is flouted, you render yourself vulnerable to the legal action taken by the compared brands.