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Want to start a business?

Let me break down the basics for you:

1. Value creation
2. Marketing
3. Sales
4. Value delivery
5. Finance

Each step takes you closer to a succesful business.

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Real talk:

Business is simple.

Those who complicate it?

1. They’re trying to impress you
2. They’re selling things you don’t need

Business is a repeatable process of identifying a problem and selling the solution.

A successful business repeat these 5 processes well.

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Value creation.

A project that doesn’t create value is a hobby.

You can’t have a business if you don’t have value to offer.

A successful business starts by creating value a prospect is willing to pay for.

Your business begins by finding the value you want to create.

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Marketing.

A business no one knows is a flop.

Your brand must first exist in people’s mind before you sell.

Master the art of marketing to capture high-quality attention where people care about your offer.

Earn people’s trust.

Get one step closer to the sale.

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Sales.

A project that doesn’t sell is a nonprofit.

Help prospects see only you can fulfill their needs or wants.

A sale only happens when there’s a level of trust between sellers and buyers.

The more trustworthy you’re, the greater the chance you can close a sale.

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Value delivery.

You’re a scam if you can’t keep your promise.

Do everything to make sure you deliver your value.

The happier the customers, the more likely they’ll return for more or spread good words of mouth.

Build your reputation.

It’ll bring in more customers.

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Finance.

A business that doesn’t bring in enough profit to cover expenses will close down.

Key finance focuses:
- Monitor cash-flow
- Decide on money allocation
- Make more profit than expenses

Maintain a healthy profit margin to sustain your business.

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These are key takeaways from Personal MBA, Josh Kaufman.

Read my blog full post on:
- Different types of value
- Why competition isn’t scary
- Successful businesses build on emotions

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