How I got into Fitness Twitter (Thread)

I trained my ass off in my 20s.

20 miles of fasted cardio & weights 5x per week

I loved eating and actually thought I looked good with my shirt off

I swear I didn’t look this fat, but it’s the only shirtless pic I have at that age
In 2014, I took a new role at @Google and worked with a bunch of bros in strategy

They all thought I was very athletic, but the only bro who was almost as strong as me also ran triathlons

I asked him what pace he could run a 10k (6.3 mi). He said low 6 min miles
I thought that was cool, & if he could be nearly as strong as me, I’d try to be as fast as him

So instead of jogging 5 miles in the “fat burning zone” I cut it to 4 and started running them around a 7 min pace

Within weeks, fat I didn’t know I had to lose started melting off
I kept eating delicious food every meal, but something seemed to change hormonally

8 months in, I ran my first (and only) race

4.5 miles at a 6:12 pace. I was a late addition and the slowest in my group

But fat kept melting off, so I stuck with it
I went on 4 mile death runs 4-5 miles per week

Literally ran them AS FAST AS I COULD every time

I plateaued around a 6:03 pace - never cracked 6

These runs were mentally exhausting, so I wondered what would happen if I cut them to 3 miles & did them faster
Well, I kept dropping body fat and stayed in the 5 percent range most of 2015-2016

But training was still grueling

So I figured I’d stick with what gave me progress - less work, but harder

By 2017 I was down to 2 miles a day and my training was fairly enjoyable
But I had turned 30 and could no longer make gains just from training harder

So I continued tweaking my diet, replacing delicious unhealthy ingredients with delicious healthy ingredients

I knew the only way gainz would keep rolling in was if I outsmarted aging
But something finally hit me. With all the adjustments I made, my training was A LOT easier and my diet tasted amazing!

At 5% body fat, I wasn’t hating life like most people at that level

So I decided to share my story with the world

First on Facebook, then on Twitter
Well in 2018 those efforts went nowhere

I was tweeting to a wall

So finally in Jan, 2019 I bought @edlatimore’s book Engagement is the New Cocaine

I created this account in Feb, 2019 & the switch was flipped. Kinda

My first few months I was still talking to a wall
But I understood progressive overload, so kept at it

Made some cool connections & continued tweaking my training following the same “power is everything” principles

But still only had ~1K followers 6 months in
In Aug, 2019 I found out @realbobbydino was hosting a gathering an hour north of me in Napa

I didn’t WANT to drive an hour, but I knew it was the right thing to do if I gave a fuck

So I went and met @AJA_Cortes & @edlatimore in person. It was a great time!
I told myself I’d start an email list when I hit 1K followers but I jumped from 1-5K FAST

And everyone was asking where they could read about my 3,000-4,000 calorie diet, so I said fuck it and made the eBook ( http://bit.ly/alexeats )
I knew marketing was hard.

Even though I had pro athletes DMing me about how revolutionary they thought my diet was, I thought I’d sell like 20 books and just cover my costs

I was fine with the info simply being out there

I truly believe it’s world changing shit
Well I sold like 20 books in the first hour & made like $1,500 on the first day (NOT a normal sales day btw)

So I was hooked, thinking “maybe this could be something”

Everybody kept asking about my recipes, so naturally I wrote a recipe book (on sale @ http://bit.ly/save20recipes )
That did well too

And then thanks to some quality time with @zachhomol & @ashleyhomol I started sharing more of the cool stuff I do on the side

My life is normal to me, but different from most

Like here’s me with a Moon Man I didn’t win at the MTV VMAs
At 34 years old, I’m not the multimillionaire I aspired to be when I was younger, but I have met some of the coolest people on Twitter who encourage me to share my story and appreciate my different (some call it autistic) perspective

So thanks for being interested! 🤙🏼
You can follow @alexfeinberg1.
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