Welcome to the Game Changer Breakdown! This short https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread"> on Leverage contains:

* 2 hacks to help you find leverage in ANY situation
* The tea on how 3 startups used leverage to become billion-dollar companies https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">
* A sneak peek of this week’s game changer https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">

Simply put, leverage is ANYTHING that gives you an advantage in a situation or relationship

Eg:
A top salesman using their track record to demand a raisehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">
A senior in SHS asking you to fetch water for them https://abs.twimg.com/emoji/v2/... draggable="false" alt="🪣" title="Bucket" aria-label="Emoji: Bucket">
Giving a crying toddler a phone to get them to be quiet in publichttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🤫" title="Schh!-Gesicht" aria-label="Emoji: Schh!-Gesicht">

Okay, but why is leverage important to me? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">

One simple reason - You can get what you want!

Leverage helps you get major results from moderate resources - perfect for startups!

So HOW do I apply leverage?

By influencing the elements of leverage - Power https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏾" title="Angespannter Bizeps (durchschnittlich dunkler Hautton)" aria-label="Emoji: Angespannter Bizeps (durchschnittlich dunkler Hautton)"> & Relationship https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">

You influence Power using the 80/20 Rule. The Rule is that in any situation, 20% of inputs create 80% of outcomes.

Eg: The top 20% of US families own 77% of national wealth

You apply the Rule by finding which inputs have outsize results, and focusing on them for maximum impact

You influence Relationships by removing yourself from the picture.

Ask yourself, “what does the other person want?” https://abs.twimg.com/emoji/v2/... draggable="false" alt="💭" title="Gedankenblase" aria-label="Emoji: Gedankenblase">

By finding their wants, you can provide value and create win-win scenarios https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe">

Now let& #39;s see how startups used Power https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏾" title="Angespannter Bizeps (durchschnittlich dunkler Hautton)" aria-label="Emoji: Angespannter Bizeps (durchschnittlich dunkler Hautton)"> & Relationships https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag"> to create leverage!

Paypal - Client Acquisition

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏾" title="Angespannter Bizeps (durchschnittlich dunkler Hautton)" aria-label="Emoji: Angespannter Bizeps (durchschnittlich dunkler Hautton)">: Paypal focused on the 1000 powersellers (PS) on eBay who made frequent sales

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">: They focused on making their checkout process 10x better

Leverage: In 3 months, they serviced 25% of PS, then grew to all of eBay. Today, Paypal is worth $51.3 bn!

Instant Pot - Sales & Distribution
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏾" title="Angespannter Bizeps (durchschnittlich dunkler Hautton)" aria-label="Emoji: Angespannter Bizeps (durchschnittlich dunkler Hautton)">: Instead of spending hours delivering to appliance stores, Instant Pot decided to sell only on Amazon

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">: Invested in creating facebook communities to help new owners learn to use Instant Pot

Leverage: Sales have DOUBLED annually since 2011

Tower SUP - Productivity
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏾" title="Angespannter Bizeps (durchschnittlich dunkler Hautton)" aria-label="Emoji: Angespannter Bizeps (durchschnittlich dunkler Hautton)">: Instead of a regular 9-5, CEO @StephanAarstol asked employees to focus on getting work done in just 5 hours

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag">: The system allowed employees to live more balanced lives and earn more

Leverage: Annual revenue went up by 40% to $9 million https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">

*Bonus Resources*
This piece by @BrianTracey breaks down the 80/20 rule perfectly and shows you how to apply it to your life -
https://www.briantracy.com/blog/personal-success/how-to-use-the-80-20-rule-pareto-principle/

This">https://www.briantracy.com/blog/pers... article about Tower teaches a lot about leverage and maximising effort - https://www.fastcompany.com/3063262/what-happened-when-i-moved-my-company-to-a-5-hour-workday">https://www.fastcompany.com/3063262/w...

This week& #39;s Game Changer in 2 images. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🖼️" title="Bilderrahmen mit Bild" aria-label="Emoji: Bilderrahmen mit Bild">

First person to reply with the right title gets a prize! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏅" title="Sportmedaille" aria-label="Emoji: Sportmedaille">

If you didn& #39;t win last week, don& #39;t slack!!!

Lmao close, try again!