1/6 I’ve been doing some research about streaming (because hey, it& #39;s affecting us all)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> Here& #39;s 4 things I learnt that really surprised me: a threadhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

What else do I need to know?

2/6 Getting on playlists is considered to be the holy grail but when you dig deeper into the numbers it doesn’t always add it (up?).

If you aren’t converting playlist listeners then they are just fans of the playlist, not fans of you.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> The algorithm knows this.

3/6 Pay attention to your followers to monthly listener ratios https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧐" title="Gesicht mit Monokel" aria-label="Emoji: Gesicht mit Monokel">

If you’re around 10% apparently you are doing pretty wellhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👏🏻" title="Applaus-Zeichen (heller Hautton)" aria-label="Emoji: Applaus-Zeichen (heller Hautton)">

I was amazed to find mine up at around 33% - this means I have a very engaged fanbase of true listeners (no padding here!)

4/6 Tip for Musicians: Make a playlist that has your entire catalogue in it and whenever you release a new track, add it to the top. https://abs.twimg.com/emoji/v2/... draggable="false" alt="☝🏼" title="Zeigefinger nach oben (mittelheller Hautton)" aria-label="Emoji: Zeigefinger nach oben (mittelheller Hautton)">

Make this playlist the one destination that you send your fans to. Point everything here and pin these to your artist profile.https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚩" title="Dreieckige Fahne an einem Pfosten" aria-label="Emoji: Dreieckige Fahne an einem Pfosten">

5/6 Add a note to your calendar to refresh your “Artist Pick” every two weeks.https://abs.twimg.com/emoji/v2/... draggable="false" alt="📆" title="Abreißkalender" aria-label="Emoji: Abreißkalender">

This can be anything from pinning your latest track, new show, to sharing your carefully curated playlist of sad summer songs to slowly go mad to… https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎧" title="Kopfhörer" aria-label="Emoji: Kopfhörer">

6/6 Further reading https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Bücher" aria-label="Emoji: Bücher">The excellent @ZOLAJESUS on how streaming has changed the landscape for musicians: https://twitter.com/zolajesus/status/1289250976311005185?s=21">https://twitter.com/zolajesus...