Tips on writing a good article 
Do you find it hard to get the format right?
Keep these in mind when you start writing
Checklist, rules, and recommendations

Do you find it hard to get the format right?
Keep these in mind when you start writing

Checklist, rules, and recommendations

Decide on:
Subject: What are you writing about?
Target: Who are you writing for?
Goal: What do you want to achieve?
Tone: How do you want to come across?




Checklist:
Do you have a short and precise headline?
Do you have an enticing introduction?
Do you fulfill a promise in the conclusion?
Do you have a "tweetable" wrap-up?
Is your language colorful and interesting?
Do you apply pathos/ethos/logos?






Rules:
Avoid long words where a short one will do.
Avoid scientific words or jargon whenever possible.
Remove all "seems", "appears", "might", "could", etc.
Use active instead of passive, whenever possible.
If you can leave out a word, always do so.




