Tips on writing a good article 💡

Do you find it hard to get the format right?

Keep these in mind when you start writing 👇
Checklist, rules, and recommendations 🧵
Decide on:

☑️ Subject: What are you writing about?
☑️ Target: Who are you writing for?
☑️ Goal: What do you want to achieve?
☑️ Tone: How do you want to come across?
Checklist:

✅ Do you have a short and precise headline?
✅ Do you have an enticing introduction?
✅ Do you fulfill a promise in the conclusion?
✅ Do you have a "tweetable" wrap-up?
✅ Is your language colorful and interesting?
✅ Do you apply pathos/ethos/logos?
Rules:

🔸 Avoid long words where a short one will do.
🔸 Avoid scientific words or jargon whenever possible.
🔸 Remove all "seems", "appears", "might", "could", etc.
🔸 Use active instead of passive, whenever possible.
🔸 If you can leave out a word, always do so.
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