Read on Twitter
#Frames
“Thought is structured, in large measure, in terms of "frames"-brain structures that control mental simulation and hence reasoning.”
“Thought is structured, in large measure, in terms of "frames"-brain structures that control mental simulation and hence reasoning.”
“You think metaphorically, perhaps most of the time. Just by functioning with your body in the world as a child, you learn at least hundreds of simple "conceptual metaphors"-metaphors you think with and live by.”
“Quantity is understood in terms of Verticality ...and the words follow along: prices rise and fall, skyrocket and hit bottom. Why? Because every day of your life, if you pour water into a glass, the level rises. You experience a correlation between quantity and verticality.”
“In your brain, regions for registering verticality and quantity are activated together during such experiences. As a result, activation spreads, and circuits linking Verticality to Quantity are formed.
Those circuits constitute the metaphor More is Up in your brain.”
Those circuits constitute the metaphor More is Up in your brain.”
“As a child lives in the world, his or her brain acquires quires hundreds of such "primary" conceptual metaphors that are just there waiting to be used in everyday thought.”
“We have high-level moral worldviews-modes of reasoning about what's right and wrong-that govern whole areas of reason, son, both conscious and unconscious, and link up whole networks works of frames and metaphors.
Cultural narratives are special cases of such frames.”
Cultural narratives are special cases of such frames.”
Cultural narratives “stretch over time and define ...heroes, victims, and villains. They define right and wrong, and come with emotional content. And most important, we all live out cultural narratives-with all their emotionality and moral sensibility.”
“Words are neural links between spoken & written expressions & frames, metaphors & narratives. When we hear the words, not only their immediate frames and metaphors are activated, but also all the high-level worldviews & associated narratives-with their emotions-are activated.”
“Words are not just words-they activate a huge range of brain mechanisms. Moreover, words don't just activate neutral meanings; they are often defined relative to conservative framings.”
“And our most important political words—feedom, equality, fairness, opportunity, security, accountability-name "contested concepts," concepts with a common shared core that is unspecified, which is then extended to most of its cases based on your values.”
“Thus conservative "freedom" is utterly different than progressive "freedom”...”
“A few words in political language can activate large portions of the brain: War on Terror, tax relief, illegal immigration, entitlements, death tax, property rights...”
“When they are repeated every day, extensive areas of the brain are activated over and over, and this leads to brain change. Unerasable brain change.
Once learned, the new neural structure cannot just be erased...”
(Repetition =brain glue)
Once learned, the new neural structure cannot just be erased...”
(Repetition =brain glue)
“every time the words are repeated, all the frames and metaphors and worldview structures are activated again and strengthened—because recurring activation strengthens neural connections.
Negation doesn't help.”
Negation doesn't help.”
“‘I'm against the War on Terror" just activates the War on Terror metaphor and strengthens what you're against.
Accepting the language of issue and arguing the other side just hurts your own cause.”
Accepting the language of issue and arguing the other side just hurts your own cause.”
“Can you counter such brain change? There are two possibilities. First, you can try to mark the idea-as silly, immoral, stupid, and so on-by having lots of people say so over a long period of time.
That's what conservatives did with "liberal," starting back in the 1960s...”
That's what conservatives did with "liberal," starting back in the 1960s...”
“... repeated over and over slowly got across the idea to lower- and middle-class Republicans that liberals were elite, financially irresponsible, and oppressing poor conservatives. And it undermined liberals' confidence in themselves.”
“The second strategy is to provide an alternative honest framing-either by inhibiting what is in the brain or by bypassing it.”
— What Orwell Didn't Know by Andras Szanto
To Defeat, don’t repeat...reframe.
— What Orwell Didn't Know by Andras Szanto
To Defeat, don’t repeat...reframe.
“To counter“ Trumpism, “you have to understand, and 𝒑𝒖𝒃𝒍𝒊𝒄𝒍𝒚 discuss the problems with the conservative moral worldview. And to do that, you need to know how largely unconscious worldviews work."
“rational" narratives, programs and policies don’t constitute political ideas.
unconscious thought:
It's the unspoken ideas behind the words, “programs and the policies-the worldviews, deep frames, metaphors, and cultural narratives-that need to be changed in the public mind.”
unconscious thought:
It's the unspoken ideas behind the words, “programs and the policies-the worldviews, deep frames, metaphors, and cultural narratives-that need to be changed in the public mind.”
“We have seen in the twenty-first century..that Orwellian politics can occur in a democracy when one side has economic control of much of the mass media or when journalists are gripped by many of the same emotions ..such as fear or hatred, and suspend disbelief.”
“This scenario becomes particularly problematic when the opposition doesn't see what is happening and...fails to recognize that the media are smuggling Trojan horses into popular discourse from the other side...”
“—the circumstance George Lakoff and Kathleen Hall Jamieson emphasize when they talk about frames and media framing.”
“most striking example is the repeated use of the phrase War on Terror ...”
Bush “crafted this phrase to maximize its fear appeal and to conflate legitimate efforts to combat radical Islamic terrorism with the Iraq war.”
Bush “crafted this phrase to maximize its fear appeal and to conflate legitimate efforts to combat radical Islamic terrorism with the Iraq war.”
“Not only the media but many Democrats continue to repeat this “War on Terror”, unaware that it ...activates people's fear of mortality” & “shifts people to the right”
When you repeat Trump’s frames—his words, phrases etc—you ‘are essentially advertising the "product line" of the Republican Party and selling its "brand."‘
“Of particular importance in political communication are networks of association—bundles of thoughts, feelings, images, memories, motives, and emotions—that are active outside of awareness but shape conscious thought and behavior, including voting behavior. “
https://twitter.com/lululemew/status/1290497666485350401?s=21 https://twitter.com/lululemew/status/1290497666485350401
Public opinion is key... https://twitter.com/lululemew/status/1290497667991130114?s=21 https://twitter.com/lululemew/status/1290497667991130114
Remember Glasnost?
Kinda (not) funny how it was framed compared to what it actually means... https://twitter.com/lululemew/status/1280499348531535878?s=12
Kinda (not) funny how it was framed compared to what it actually means... https://twitter.com/lululemew/status/1280499348531535878?s=12
“As Reagan's "Morning in America" suggests, the success of an appeal depends not only on the use of words-or the imagery that those words evoke, which we now know activates parts of the cerebral cortex that are involved in the perception and memory of visual scenes.”
“It also depends on the multisensory networks of 𝑨𝑺𝑺𝑶𝑪𝑰𝑨𝑻𝑰𝑶𝑵 a political message evokes.”
When you have a strong emotional reaction (likely provoked on purpose these days) to something you see or are told, you care more about how you feel than whether the story is true.
“...unlike facts...𝒇𝒓𝒂𝒎𝒆𝒔 are processed in the limbic part of the brain
Limbic= 𝒆𝒎𝒐𝒕𝒊𝒐𝒏-provoking
When stimulated, it tends to *shut down critical thinking*.” https://twitter.com/lululemew/status/1287178630712438784?s=12
Limbic= 𝒆𝒎𝒐𝒕𝒊𝒐𝒏-provoking
When stimulated, it tends to *shut down critical thinking*.” https://twitter.com/lululemew/status/1287178630712438784?s=12
Thanks to @worldflood1, here’s the unrolled version:
https://twitter.com/threadreaderapp/status/1290514335874285568?s=21 https://twitter.com/threadreaderapp/status/1290514335874285568
https://twitter.com/threadreaderapp/status/1290514335874285568?s=21 https://twitter.com/threadreaderapp/status/1290514335874285568
