We did a Photoshoot for a pretty high profile client over the weekend; and they SPECIFICALLY requested for the content to look like It was user generated.

the future of marketing is content that doesn't look like content lol

We have been doing this a lot over at @CultureTags We let the user create content for us. And then we add our spice on to It.

This type of content performs better than super fancy content because it's more organic and connects to the user on a deeper level.

May 17 Today (August 3)

We even created a filter to encourage the customers to create more UGC.

Our team is focused on selling the energy/feeling that #culturetags creates. Not the product.

Notice how the location says "happiness"

If you want your users to make content, create a product that makes them want to make content.
- cool packaging
- call to action mailers
- get with a friend and tell them to make the content you want others to make as an example.
- list goes on !