BTS members were first discovered in 2010 by their current management company Big Hit Entertainment, a South Korean company.

BTS member Suga was discovered through an online audition in the while Jungkook said that he was discovered by talent agencies. https://www.insider.com/how-bts-became-global-sensation-popular-timeline
BTS was originally envisioned as a hip-hop group, but the band pivoted to the "idol model."

Youngdae Kim, a Korean music critic, told Insider that idols usually refer to K-pop artists who combine singing and dancing in their performances. https://www.insider.com/how-bts-became-global-sensation-popular-timeline
Their music carries messages around social issues, which has become part of the group's identity.

"A lot of their songs are interlinked with each other, so their lyrics aren't in a vacuum," Jiye Kim, a BTS fan said. "I'm able to grow alongside them." https://www.insider.com/how-bts-became-global-sensation-popular-timeline
While Korean heritage is an important part of the group's musical identity, Jiye Kim told Insider that for fans, it's been an "uphill battle" to see coverage from people who understand Asian and Korean culture. https://www.insider.com/how-bts-became-global-sensation-popular-timeline
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