How to use Trial period in your copy to attract customers

# A THREAD

App developers use this strategy to attract buyers for their apps.

This is true especially if the app is new in the market.

Buying on the part of a customer is a risk.

They worked hard for their money, and so they want to get the best value for money.

So selling a product that they can't touch or feel at the time of purchase,

You're asking them to take an uncertain plunge.

In this case, they have everything to lose and may not make a purchase.

This is where offering a trial period for use of the product comes handy.

A trial period gives them the chance to test-run the product.

Confidence and certainty on the part of the consumer is necessary for a transaction to take place.

If this ingredient is missing, they will not buy it.

A trial period gives them this.

The chance that the customers won't purchase after the trial elapses is slim.

By the time the trial period is over, the customers are already used to the product.

To continue without using the product becomes a bit of discomfort.

Make the trial period lasts at least 30days to make it effective.

Studies show that the longer the trial period,

The fewer chances the product will be returned.

The length of the trial period is proportional to the confidence the customer has in the product.

So make your trial period last for at least a month, or better still, two months.

The length of time also gives customers enough time to make their decision.

It’s well-known that the longer the period available for making a decision,

the lesser the pressure that comes with decision making.

The exception to the trial period is when the product is very common and people know all about its uses.