Thread by @heysuspenders, what do you think the secret recipe is for success in content [...]

what do you think the secret recipe is for success in content creation?

some people say it’s consistency. it’s personality. the game choice. others think it’s sheer dumb luck.
my hypothesis is: you need to good AND lucky.

stay with me here.

defining success is the first step. i’m gonna clear the air and tell you that i define success for a full time creator as someone who is able to financially support themselves through their work, via community, sponsors, teams, ad revenue, etc.

it’s taboo to talk about finances in the creative field despite putting in countless hours entertaining people across multiple platforms, talking about wanting to be paid for the work is seen as greedy or selfish. i don’t understand why, but that’s a convo for a different thread.

i wanna talk about what brings a person to financial stability in content creation. what’s the spark or the secret ingredient? and how is it maintained once it’s achieved?

thousands of streamers put in hours upon hours on twitch, only to be rewarded with 0-5 viewers for months or even years. meanwhile, other creators seemingly hop on the platform and already rack up 20 viewers or more and their platform skyrockets.

it might not even matter if you have the best gear, the most consistent schedule, or the coolest hair. this is why i think luck plays a huge factor in it.

BUT!

working on your platform, engaging on social media and networking with creators increases your luck factor by a TON

this industry is almost entirely word of mouth. being endorsed by other streamers with something as simple as s host, or followed back on twitter can really improve your numbers. i personally check people’s profiles on here and if i see we have a lot of mutuals, i’ll follow them

i think “oh they’re followed by x and y? oh they must be cool then.” *follows*

i love my friends/mutuals and i trust their judgment enough to let that influence who i interact with. i (like to) think that’s a common mindset in this field

i find that the more i interact with creatives on twitter, the bigger my platform becomes across all social media, including my twitch channel. even when i’m offline.

now here’s a realistic scenario:
> i am active on twitter in a friends thread about something related to gaming - 3 ppl see the tweet follow my twitter and twitch

> i start a stream and tweet i am live. those 3 ppl tune in and say “i found you from x persons thread on twitter.”

> one of those 3 ppl subscribe to the channel and becomes a regular. another becomes a regular but does not sub. the last one never comes back.

so now i’ve made $5 from a sub that never would have happened had i not been active elsewhere besides twitch.

the chances of a person financially supporting your channel is difficult to predict. it’s sheer luck if a person enjoys the content AND is in a secure enough place to pay for it. BUT the more people you interact with, the higher your chances are of finding that type of support.

so my advice (from someone who still has a lot to learn btw)

be EVERYWHERE and make FRIENDS. don’t compete with streamers, collab with them! engage in their communities, support their content and your platform will have a SIGNIFICANTLY better chance of growing just the same!

to me, success in creation isn’t just about how many hours you can stream in a row or if you can eat one hundred hot peppers for donos.

are you approachable? are you memorable? are you responsible? courteous? is your brand a good investment for a business?

make a business email, put it in your bio. upkeep your online AND offline platform. make a schedule if you need, but leave time to think about your social media and your networking circle. engage in other streams or discords!

then cross your fingers

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