This guy's take was big cringe.

Here's why he's wrong and why Direct Response circumvents this.

Quick thread.

In direct response, if you have established your offer as

Unique (Exclusive)
Quick and easy (Anyone can benefit)
Predictable (Low risk)

It's time to convey it as

Something scarce
Something big (As in "Holy shit this change my life forever")

How?

Fomo.

Fear of missing out.

Once your letter...

1. Excites the reader with a headline that makes a bold promise

2. Hooks them in presenting a mysterious scenario, with questions that light a fire under their ass

3. Emotionally connects with them through carefully engineered storytelling, and makes them feel life-changing hope of massive victory against a super painful problem

4. Introduces the one big thing that will FINALLY, after many failed attempts, solve their painful problem

5. Explains all the benefits that will give them a new lease on life

6. Fortifies your credibility with testimonials of people *just like them!* that now have a new lease on life thanks to your offer

7. Demonstrates predictability with numbers, charts, anything that will make them go: "Wow, this is foolproof and proven!"

8. Explains each "value packed" benefit of the offer

9. Builds even MORE value, by adding benefits which value is just too good to pass up and could even outweigh whatever the price is

10. Reveals the investment cost (Never price...)

11. Removes their risk by GUARANTEEING their success (Or DOUBLE their money back, maybe?)

12. Sweetens the deal with even more value... (Never, never a discount)

...You have to SEAL THE DEAL.

Here comes the aggressive part.

You and now your reader are 1000% confident that the product will not only solve their problem, but massively upgrade their lives.

How do you aggressively sell, and "scare" your customer into not giving you their money, but into being happier, wealthier, more successful or whatever their innermost dreams and aspirations are?

You create urgency.

Not with a "fake timer", that's for amateurs.

Remind them how groundbreaking all of this is.

Let them know that this one of a kind opportunity MUST be seized now

Or somebody else will TAKE them from their hands.

Or the powers that be will rush to fix the loophole that is giving them, the average Joe the opportunity to enjoy a piece of the pie.

Or Big Pharma, nutrition, tech, whatever will ban this to protect their money faucet.

Or maybe just, your offer is too good and only the best qualified, real go-getters deserve it.

Once you have made them see with their own eyes this offer has LOW risk, HIGH REWARD and HIGH scarcity

You call them to action.

Or even better.

Call to value.

Instead of:

Buy diet pills!
Start losing that ugly fat that won't go away this week

Instead of:

Buy this stock
Become one of the 99/100 early-bird investors

Instead of:

Buy the course
Reserve your spot in the masterclass (Limited seats)

Instead of:

Join my signals/betting Telegram
Discover the winning plays before everybody else so it's more money for you

And so and so...

And finally, a stern warning.

Make it clear that if they do not choose to take action NOW

They sad lives will remain the same
Their dreams will remain just dreams
The Joneses next door will have taken action and will flex on them every day

They won't break out of their mediocre vicious loop of despair

And above all?

They will regret not taking action, probably forever

And that's how you make the sale TODAY.

Not tomorrow.

Not after "Having the customer hear your marketing message 7 times". (Lmao who came up with that)

Today.

I have had massive success doing affiliate for info products that launched on the same day.

Learn direct response.