It's a shame that this video has been removed by the BBC - because it demonstrates perfectly how institutions help to generate and sustain state ideology. Wee thread 1/ https://www.bbc.co.uk/news/av/business-53597663/coronavirus-can-rishi-sunak-save-the-economy-from-covid-19

The video depicted Rishi Sunak as superman. "Restaurants, pubs, theatres even bookshops, the Chancellor Rishi Sunak is on a mission to save the British economy"; the interesting thing here is not the tone, rather the bit most journalists think is uncontentious 2/

That is, that Sunak is trying to do 'his best' for a unitary economic community. There is only one 'best' for all, and all politicians are trying to achieve it. Political disagreements are really technical or theoretical in character 3/

About 80-90% of employed journalists in the UK would agree with that statement. They would agree with it so much they would never have thought about, probably never put it into words. Not true ofc. It is perfectly possible to mash the economy in a way beneficial to the rich 4/

Austerity showed that. Next sentence: "But will his superpowers be enough to nurse us back to health after the crippling blow of coronavirus?" Again, forget that we are being spoken to like children (this is hard). Think about how many wild assumptions are loaded in to that 5/

Next sentence: "This is what he is trying to avoid: turning back the clock to the long dole cues of the 1980s" - a potently ideological statement here. Sunak is trying to avoid increased unemployment. That is his guiding objective. There is no evidence for this assertion 6/

Again, the team who made the vid have come in for a lot of flack, but really this is how almost all journalists think (and most members of powerful institutions): Everyone's priority is optimal human happiness, we disagree about how to achieve it 7/

I think it's worth rembering that mindset every time we see powerful institutions in operation (regulators, the NHS, schools, HMRC, EHRC, the courts): all of them are staffed by people who accept this key item of ruling ideology. 8/

There's more to it of course, nobody is entirely one to this or that worldview. Everyone is subject to contradictory material and ideological pressures, the system often creates disaffection among its own ideological workers 9/

The BBC is a model of ideological reproduction. We should really be in awe. Think how much more advanced and powerful this is than RT, The People's Daily, or Fox News. A near seamless operation, because so many of its staff are 'deep believers' rather than 'true believers' 10/10