/Thread/ In the 19/20 season, #Arsenal cooperated with a base of 24 partners in 15 global markets. They received a tailored offer of services that reflected their diverse business categories and needs. Sponsorship revenue have grown by over 60% since 2014. In 2019, the club

generated £111m in commercial revenue. The key markets are the United States and UK. In Arsenal's portfolio you can find several partners from Asia and Africa, where there are masses of their fans. The club details three #sponsorship tiers.

The most lucrative deals with Adidas, Fly Emirates and the Rwanda Development Board (owner of the Visit Rwanda brand) are referred to as lead partnerships. The revenues from sponsorship deals range from £10m to £65m annually.

On the second tier there are global partners that pay between £1.5m and £2.5m. On the third tier, there are regional partnerships worth between £0.5m and £1m per year.

#Arsenal’s shirt sponsorship deal with Emirates is the most recognised in the Premier League among fans, according to a Europe-wide study by market research company Statista.

The North London club’s partnership with the Dubai-based airline, which is reportedly worth £40m (shirt sponsorship) + £2.8m (stadium naming rights) annually, generated 78% awareness among the 3,000 fans who took part in the study #SportBusiness