Thread: Fox News normally has a big, steady daytime audience. Example: Wednesday's 9am and 3pm hours both had 1.7 mil viewers. But Thursday was different — because many, many Fox viewers changed the channel during the John Lewis funeral. (1/3)
Fox had nearly 1.9 mil viewers in the 9am hour, but once the funeral began, viewership collapsed: 825,000 viewers in the 11am hour, 540,000 in the 1pm hour. CNN & MSNBC gained audience, which is normal during a big event (2/3)
Key point I should clarify: Fox News carried the entire funeral live, wall to wall, just like all the major networks. It provided a feed for Fox local stations too. The funeral clearly caused some of the Fox "base" to change the channel or turn off the TV. https://twitter.com/lrozen/status/1290291382553210880?s=21 https://twitter.com/lrozen/status/1290291382553210880
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