1/8 After the Tampon Ad’ being banned, they are still a few unanswered questions. Let’s start with the advertiser Procter & Gamble; why did they gamble on using humour rather than just communicating an important message? It is a P&G house style (Schumerism) but why?

2/8 All the ban coverage used the brand name ending in .....x. Let’s be clear Procter & Gamble’ s market share for this essential item will go up on the back of all the free advertising its brand has received. Newspsper articles in particular highlighted the brand in Par’ 1.

3/8 We all agree the correct insertion of a Tampon is a public health manner. When you have such an important message to communicate why use humour? It only re-enforces the position held by of a minority that this is taboo. You don’t have to be hip hop to talk to Tik Tok.

4/8 This is a wealthy global conglomerate treating their Irish audience cheaply. Proctor & Gamble - P&G - just lifted a UK ad’ & ran it on the Irish TV stations. They could have over-dubbed it, re-voiced it with Irish actors/voices. Irish girls & women weren’t worth it to P&G.

5/8 If P&G were serious about this vital health message why not make an Irish ad’ using Irish people. Imagine if Róisín Ingle, who we know has two daughters from her social media, was the face of the ad’? Do you think such an advertisement would have received as many complaints?

6/8 Why am I tweeting about this? As a man I acknowledge I am, relative to any woman, unqualified to speak on this matter but, I am fed up of the Irish penchant for hullabaloo (from Scot’s Gaelic) but then doing nothing about the matter. So what do we do?

7/8 Minister Catherine Martin (Media) must review ASAI decision. Banning the ad’ on grounds of the largest number of complaints in recent years (150 - 83% from women) did not allow for Lockdown. Watching more TV & with more hours to fill, of course, there’d be more complaints.

8/8 in fairness to P&G the message - insert a tampon further into the vagina than most apparently did - has landed with “Get ‘em up there girls”. But P&G must continue to promote this important message & make a new TV ad’ to replace one which IMO should NOT have been banned.