Read on Twitter
Tweetenfreude & Hate-following
+ve hate-following - people try to push themselves out of their comfort zones to read things they don’t agree with, in the hopes of expanding their thinking.
-ve hate-following - people engage in hate reading for the purpose of feeling outrage. https://twitter.com/t0nit0ne/status/1290048478446415874
+ve hate-following - people try to push themselves out of their comfort zones to read things they don’t agree with, in the hopes of expanding their thinking.
-ve hate-following - people engage in hate reading for the purpose of feeling outrage. https://twitter.com/t0nit0ne/status/1290048478446415874
Saya Weissman, writing for Digiday, coined the term 'tweetenfreude' to refer to the behaviour of following those on twitter that you absolutely despise, and how you have fun doing it.
https://digiday.com/marketing/twisted-art-hate-follow/
Imagine spending your time and energy to hate-follow people
.
https://digiday.com/marketing/twisted-art-hate-follow/
Imagine spending your time and energy to hate-follow people
.
Social Comparison Theory in Psychology
People make all kinds of judgments about themselves, and one of the key ways that we do this is through social comparison, or analyzing the self in relation to others.
Some will follow people they don't like. https://www.verywellmind.com/what-is-the-social-comparison-process-2795872
People make all kinds of judgments about themselves, and one of the key ways that we do this is through social comparison, or analyzing the self in relation to others.
Some will follow people they don't like. https://www.verywellmind.com/what-is-the-social-comparison-process-2795872
Some people are chaos addicts (context - on social media) who are also bullies. They are the kind of people who fight for everything and like trolling, sealioning and displaying habitual outrage. They are fighting with something or someone all the time. https://exploringyourmind.com/are-you-addicted-to-chaos/
It’s also been said that humans have an internal emotional thermostat with settings established through experience. Some people continually seek out “drama” for their own purposes which is why you see them following people they don't like on social media. https://www.manrepeller.com/2018/08/the-psychology-of-hate-following.html
