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All the founders using/wanting to use professional money raisers aka % consultants for a raise be warned. These bottom feeders have 0 respect with real angels & VCs.If you think you lack the motivation to do a raise you actually lack clarity, esp when you look for shortcuts
Be profitable instead. Use the incremental $s to fund the initial growth.Don& #39;t be a VC chaser by outsourcing it.Would you outsource your core?Paying some one a fee from your raise is like asking your neighbor to name your newborn. May sound exciting like googles im feeling lucky
But the chances for some one understanding your real need & trajectory are slim. So the raise will not be a coefficient of a good pairing but the fastest/easiest money in. Opportunistic money working against you is worse than dumb money.Dumb money is cheap,fast money is expensive
If you must, then it& #39;s better to allocate shares to real advisors & mentors who can help you validate your mvp or help move the needle with customers. People helping with bottom line vs being bottom feeders are a good trade for giving up equity.
Remember, equity is like shit. If you hold on to it and it piles up, it will stink. If you spread it(like fertilizer) and not let it pile up, flowers can grow in it. Decide how you will deploy it. Incentivize the right people. Think of it this way
If you have to give some one a finders fee to match u up, what does that make them and you? How stealth are you if you can& #39;t be discovered by the right kind of investor? Unless you are living under a rock or innovating in a space that has no real VCs, best to say no to hired help
Obsess about the problem you are solving vs being in love with your solution. Obsess about your customers and the $s will find you. When you waste time to hire an intermediary to sell your vision to a VC, you likely can& #39;t sell that vision to customers either. Focus on sales
Don& #39;t focus on some one selling you short. VC money is a tough master any way. Don& #39;t complicate it by giving up a %age to a short term player. Again unit economics and path to profitability are better than unicorn dreams and valuation frenzies. Build for the real world vs not.
Raise when you don& #39;t have to. Have access to capital when you don& #39;t need it. But be comforted knowing that you can pull either trigger because you have growth via customer $s. @jehan_ara @raza_matin @rebootdude @Ash_Kalim @ZMoosaPK @asemota
