It'll hurt you if you leave out products attributes when writing copy.

# A short thread.

Never leave out the physical attributes of the product in your copy.

These physical facts refer to the dimensions and weight of the product.

It also includes the size, limits, speed, and height, depending on the nature of the product.

I understand you might find this redundant.

But if you give customers a reason not to buy and they will.

One of the top American copywriters put out an ad.

For this ad, he was personally receiving orders.

Doing this, he noticed that customers called to ask for these physical facts.

This shows how important it is that this information is not left out.

While some customers called to know about this information, many others didn't.

And as a result, they didn’t buy the product.

Copywriting requires that all little details are evaluated, considered, and included in the copy.

Customers will always find a reason not to buy; don’t give them one.