I’m fascinated to see how woke sports media reconciles PAC 12 football players demanding half of all football revenues when if schools do that Title IX is violated and women’s college sports effectively cease to exist.

I’m a capitalist so I have no problem with top pay going to top performers. But every women’s college sport in America loses money. So if capitalism is coming for college sports then women’s athletics wouldn’t exist.

Only two sports make money at (any) colleges: football and men’s basketball. They cover the entire athletic department budgets for all sports. So if college sports were run like for profit businesses, those are the only two sports that would exist. Rest would be canceled.

What you have here is a fundamental conflict between athletes demanding to be compensated like they work at for profit businesses when they actually work at nonprofit colleges & universities whose scholarships & expenses are run in a socialistic manner.

That is, most of the profits from men’s basketball & football are being rolled into scholarships for athletes with limited or no market based value. So if you pay athletes in men’s basketball & football you have to cut (most) of the other sports in men’s & women’s athletics.

It’s a fallacy to claim top college coaches in football & basketball are overpaid because coaches drive up revenue/profit by winning. Lesser coaches = less wins & less revenue. Players benefit immensely by top coaches when you look at their future earnings too. Yay, capitalism.

The problem I see with PAC 12 player demands is most of them don’t appear to realize they aren’t competing in for profit businesses. Many of their demands may well be illegal to provide under existing federal law, most significantly Title IX. Fascinating legal battle looming.