This thread focuses on two critical components of product strategy and #prodmgmt: your product's 𝘂𝗻𝗳𝗮𝗶𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 and its 𝘂𝗻𝗶𝗾𝘂𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻. They are not the same, although sometimes people confuse them. (1/4)

A unique value proposition expresses your product's value to customers that they cannot obtain anywhere else. Your product is only valuable insofar as it solves a cohesive set of problems. It is unique when it is the only solution for that set of problems. #prodmgmt (2/4)

An unfair advantage is not a characteristic of your product but of the company, technology, intellectual property, or people behind it. It is not itself valuable to customers, but it makes your company uniquely capable of delivering the value proposition. #prodmgmt (3/4)

If you found this thread informative, check out my blog entry on using competitive mindshare maps to determine the unique value proposition for a product. https://blog.cauvin.org/2013/11/competitive-mindshare-maps.html #prodmgmt (4/4)