TikTok’s top 4 replacements ranked - a thread:

#4. Dubsmash
-The authentic app where dance trends like Renegade started
-But lame creation tools & lack of stars = low-budget public access TV

TikTok replacements, ranked

#3. Byte
-Vine revived, it’s home to elder millennial comedy
-But a late start & lack of music search = weak momentum with teens who hardly remember Vine

TikTok replacements, ranked

#2. Instagram Reels
-1B+ user potential if IG gives its clone homescreen space
-But it’s buried in Explore, and cringey micro-entertainment may be embarrassing to share beside manicured biographical social media

TikTok replacements, ranked

#1. Triller
-It’s got celebs & poached TikTokers, strong creation tools, & record label deals
-I sense a sterilized Hollywood try-hard vibe but it’s blowing up. App Store #1 again today

In the race to replace TikTok, Triller has emerged as where stars fearing a ban are begging people to follow them ...well that and OnlyFans

Getting weird, cute, or silly for 15 seconds of fame is our culture now. I wrote about how a ban can’t put that genie back in the bottle https://constine.substack.com/p/tiktok-replacements-ranked

Gen Z will not forgive Trump for threatening TikTok.

Imagine if a fraction of the time spent scrolling & dancing goes to campaigning for Biden? They’re going to Meme The Vote