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Some round number analysis of budget implications of demand by Pac-12 football players for half revenue to go to athletes ...
First, ~50% revenues to players is about what pro athletes in most large leagues get, so 50% is a perfectly reasonable request
First, ~50% revenues to players is about what pro athletes in most large leagues get, so 50% is a perfectly reasonable request
in 2019, according to USA Today, the Pac-12 athletic programs had a collected ~$1.25 billion in revenue (w/ estimates for Stan & USC)
50% shared among all varsity athletes equates to ~$250,000 per athlete (all sports)
50% shared among all varsity athletes equates to ~$250,000 per athlete (all sports)
Across Pac-12 in 2019 head & assistant football coaches collectively earned ~$100m or about 8% of total athletic program revenues (head coaches alone get about half this)
There are ~120 head & asst football coaches in Pac-12
So the average salary is ~$800,000
There are ~120 head & asst football coaches in Pac-12
So the average salary is ~$800,000
Here is a look inside other salaries at Univ of Wisc, which are probably in the ballpark for thinking about other P5 state schools https://twitter.com/RogerPielkeJr/status/1286408817274576896?s=20
According to @KnightAthletics in 2018 the PAC-12 campuses collectively spent ~$126m on student aid
That is roughly $25,000 per student
So let's subtract that from players revenue share request
That leaves ~$225,000 per varsity athlete
That is roughly $25,000 per student
So let's subtract that from players revenue share request
That leaves ~$225,000 per varsity athlete
Where would remaining 40% revenue share come from (after deducting edu expenses)?
Salaries are ~$400m & facilities are ~$250m in Pac-12
Cut both by 2/3 and there you are there
Easy
So a head coach making $3m would instead make $1m
Salaries are ~$400m & facilities are ~$250m in Pac-12
Cut both by 2/3 and there you are there
Easy
So a head coach making $3m would instead make $1m
But what if coaches & ADs like their big salaries?
Can they be maintained?
Sure, to some degree at least
Follow this model for commercializing athlete NIL & all of a sudden there is a new revenue stream for players, Athletics & campuses https://www.nytimes.com/2019/10/30/opinion/NCAA-pay-athletes.html
Can they be maintained?
Sure, to some degree at least
Follow this model for commercializing athlete NIL & all of a sudden there is a new revenue stream for players, Athletics & campuses https://www.nytimes.com/2019/10/30/opinion/NCAA-pay-athletes.html
So is the Pac-12 players request for 50% revenues to athletes realistic? YES
Does it run afoul of Title IX? NO
Would it involve some changes to big-time athletics? SURE
Could Pac-12 schools handle it? ABSOLUTELY
Would college sport look different on TV or in stadiums? NOPE
Does it run afoul of Title IX? NO
Would it involve some changes to big-time athletics? SURE
Could Pac-12 schools handle it? ABSOLUTELY
Would college sport look different on TV or in stadiums? NOPE
I'm happy to chair the independent, faculty-led committee for the Pac-12 to develop a common-sense, workable approach to make this happen - Easy peasy
Bottom line
Is sharing 50% of revenue in big-time college sports doable?
Yes it is
How do I know this for sure?
See: MLB, NBA, NFL, EPL, NHL etc
All that is needed is leadership
And it looks like the athletes are now providing it
Buckle up
/END
Is sharing 50% of revenue in big-time college sports doable?
Yes it is
How do I know this for sure?
See: MLB, NBA, NFL, EPL, NHL etc
All that is needed is leadership
And it looks like the athletes are now providing it
Buckle up
/END
