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Hey you!
Yhea, you!
Here& #39;s the *ONE* perspective shift you need
There& #39;s a tendency among our little twitter money corner to focus on our needs, desires, goals, hopes, and dreams.
For example... have you ever said the following (I certainly did!)
Yhea, you!
Here& #39;s the *ONE* perspective shift you need
There& #39;s a tendency among our little twitter money corner to focus on our needs, desires, goals, hopes, and dreams.
For example... have you ever said the following (I certainly did!)
"This is what I want to accomplish..."
"My goals for 2020 are..."
"How much money can I make on Twitter or with a blog?"
Everything changes when we shift our focus to the needs and desires of the AUDIENCE we serve.
For example...
"My goals for 2020 are..."
"How much money can I make on Twitter or with a blog?"
Everything changes when we shift our focus to the needs and desires of the AUDIENCE we serve.
For example...
"What is important to my audience?
"What problems can I solve for them?"
"How can I help my clients achieve their hopes and dreams?"
"How can I help my customers win more?"
From this perspective, the value we receive is NO longer the driving force in our decision-making.
"What problems can I solve for them?"
"How can I help my clients achieve their hopes and dreams?"
"How can I help my customers win more?"
From this perspective, the value we receive is NO longer the driving force in our decision-making.
Instead, our reward (aka the money) is the by-product of serving the NEEDS OF OUR TRIBE.
The value we create (help our audience) is the cause.
The value we receive in return (money) is the effect.
Got that?
Read it again. It& #39;s important.
Now...
The value we create (help our audience) is the cause.
The value we receive in return (money) is the effect.
Got that?
Read it again. It& #39;s important.
Now...
In the words of Jay Abraham, we begin with "empathy felt, not empathy feigned".
Feeling our customers& #39; frustrations and desires deeply is the foundation from which we design our interactions and create our products and services.
Feeling our customers& #39; frustrations and desires deeply is the foundation from which we design our interactions and create our products and services.
When we& #39;re ready to act, there are three critical decisions to make, all of which are inspired by Jay Abraham& #39;s Strategy of Preeminence.
Those are:
Those are:
Treat everyone like a client BEFORE money has ever changed hands
Recognize that it& #39;ss your RESPONSIBILITY to connect the dots for your clients and show them a better way.
Realize that you& #39;re deserving your clients by no making sure they& #39;re getting the value of your offer
Recognize that it& #39;ss your RESPONSIBILITY to connect the dots for your clients and show them a better way.
Realize that you& #39;re deserving your clients by no making sure they& #39;re getting the value of your offer
When our focus shifts to developing relationships
With the people who have chosen to give us their attention
+ followers
+email subscribers
Everything downstream gets easier and better.
With the people who have chosen to give us their attention
+ followers
+email subscribers
Everything downstream gets easier and better.
Everything discussed in this email leads to an inevitable result when our behavior aligns with our ideal audience& #39;s motivations.
... we create customers BEFORE a transaction ever takes place.
... we create customers BEFORE a transaction ever takes place.
By leading with empathy and serving first, you& #39;ll establish a "gravitational force" around you, invisibly pulling and tugging at your best prospects...
... causing them to see themselves as a customer before ever seeing an order button or opportunity to make a purchase.
... causing them to see themselves as a customer before ever seeing an order button or opportunity to make a purchase.
Some people choose to use short-term tactics and hype because it& #39;s the only way they think they can sell anything.
Other marketers (Us, Freedom Seekers) use none of these.
The marketing gadgets and trinkets are nowhere to be seen.
Other marketers (Us, Freedom Seekers) use none of these.
The marketing gadgets and trinkets are nowhere to be seen.
