If you’re wondering what to do with LinkedIn’s notifications about profile views, this is for you.

1. LinkedIn shows where your searchers work and what they do. It also shows you who viewed your profile (maximum of 4 at a time if you’re not on Premium).

Combine the information and make sense of it. Also feel free to reach out and start a conversation.

2. The last thing on the report shows you “top keywords you were found for”

Use them to optimize your profile. You’re either popping up for the right positions or it’s a complete miss.

When I said “make sense of it”, I meant, look at the people that viewed your profile and try to match them with the results in ‘where you’re searchers work’ and ‘what your searchers do’.

Senior execs often scout for talent by themselves and shortlist before passing it to HR to initiate a meeting.

HR Business Partners who hire for specific verticals also scout for talent a lot on LinkedIn. For example, such a person’s bio may read “HRBP (FMCG) at Xyz”.

Connect with them and customize the request. Also do well to continuously interact with their posts/think pieces so that you’ll appear familiar in the requests tab.

Interacting is also a good way to send reminders without coming off as a nuisance.

Customized requests have limited characters so keep it short and straight to the point.