I sense the 'Gujarat model' being applied to Uttar Pradesh, to prop the CM as PM material. Consistent advertising and PR efforts in the last few weeks/months.
Continued: 6 more pages in India Today, celebrating India's milk-and-honey-flowing state and the next Prime Minister of India.
Continued: In The Times of India, today - Delhi and Lucknow editions. The best state in India (according to advertisements) where "happiness abound".
Continued: Gujarat-model of prepping India's next Prime Minister - Pages 1, 2 and 3 of Financial Express, today.
Continued: A full-page in Economic Times, today - "Surprised? Don’t be. With the Yogi Adityanath government leaving no stone unturned..."