Insightful. A media network is content-first while a social network is connection-first.

It's a continuum. The limiting case of a media network is a broadcaster: all content, no connection. And the limiting case of a social network is a messaging app: all connection, no content. https://twitter.com/joshelman/status/1289701773871992835

This is part of why Twitter can be unfriendly. It's fundamentally a media network. People are here for the content more than the people. But they don't necessarily share values beyond the spectacle. Like going to a movie theater where you had to talk to everyone in the theater.

I think you can build real communities from media networks, but it has to be done thoughtfully. The media people are coming to consume probably can't be really popular content. The more specialist it is, the more the implicit shared values.

Actually, Twitter arguably started as a social network (where folks had implicit shared values) and *then* became a media network (once every prominent person and brand got on).

Growth can make social networks anti-social, if they don't have subreddits or private groups...