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THIS is the problem with the music industry. The fact that tech industry spivs get to tell artists how to be creative and how to make music. It’s like the CEO of Odeon telling Spielberg/Nolan how to make films. https://musically.com/2020/07/30/spotify-ceo-talks-covid-19-artist-incomes-and-podcasting-interview/
Pander all you want, but singles never changed the world at a deep level. Albums did. We gave them up, not because people didn’t want them, but because they don’t fit the business plans of the tech industry. Don’t let them fool you. They make them not work.
They don’t push artists. They push their curation. Their control of the industry. And because the algorithms back their model, the numbers look better if you fall into line.
Fit into a genre we label. Fit the release schedule we want. Conform.
