This is how Scott Morrison's comms team works - eg #ScottyTheSaviour

Keep repeating the narrative

Get middle of the road media to normalise it (PM has to race back to Canberra to save Victoria, etc, etc)

Then journos like Peter Hartcher consume the subliminal messaging

Voila

We see words hammered home like powerful painted nails, almost religious in tone.

Peter Hartcher:

"The reborn Morrison continued to evolve..."

"The ascent of Scott Morrison..."

"Morrison continues his evolution..."

Scott Morrison's communication's team's manipulation is done

A statistic put to me recently from a person who's spent over 30 years in Australian media is - there are more people in Scott Morrison's communications/PR team than in most major newsrooms.

Over 40 people looking after Morrison's imaging, messaging & media manipulation.

Daily.

The framing of #ScottyTheSaviour as the nation's father.

Here to help us all through the crisis

Working back alone late at night (why mention time of day?)

All alone as he deals with the entire world, (does anybody believe there weren't at least 10 other people in the room?)

Episode 4 in the making of the popular myth of #ScottyTheSaviour

Will you look at that!

Scott Morrison has "single-handedly pulled the plug" on the Commonwealth withdrawing from the WestAust legal action.

Not the polls, not focus groups or Cabinet - just Scott all on his own.