Sustainable sexism - a thread...
My 10yo daughter needed shoes. In the sporting goods store, she asked, “Mom, why do they only have pictures of girls stretching or posing, but the boys are doing something athletic?” https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">
Truthfully, I hadn’t noticed. So I looked around. 1/
Sure enough - another girl, posing... @SCHEELS 2/
...and another - fixing her hair... @brooksrunning 3/
...and another - just posing...?? @Nike 4/
Why is she just adjusting her hand wraps (posing), while he is kicking (active)? @Everlast_ 5/
“And these girls are just standing there, while the boys at least have a basketball?” @UnderArmour 6/
“Mom, WHY AREN’T THE GIRLS EVER DOING ANYTHING??!” @ChampionUSA 7/
Then, while checking out, she sees a leadership wall, with pictures of the company’s managers, etc. She elbows me: “Mom look. There are only 5 girls up there. FIVE.”
Our kids are sponges. They notice. So the unconscious bias in marketing contributes to sexism https://abs.twimg.com/emoji/v2/... draggable="false" alt="➡️" title="Pfeil nach rechts" aria-label="Emoji: Pfeil nach rechts"> sustainable. 8/
So I told her I would speak up. @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/
So I told her I would speak up.  @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable= - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/" title="So I told her I would speak up. @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/">
So I told her I would speak up.  @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable= - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/" title="So I told her I would speak up. @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/">
So I told her I would speak up.  @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable= - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/" title="So I told her I would speak up. @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/">
So I told her I would speak up.  @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable= - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/" title="So I told her I would speak up. @SCHEELS I’m sure your PR team thinks they know what we want to see (so we spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen"> - I get it). But please consider what kids (esp GIRLS) want to see, too. My badass daughter can throw a spiral https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏈" title="American Football" aria-label="Emoji: American Football">, serve a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏐" title="Volleyball" aria-label="Emoji: Volleyball">, drill a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥎" title="Softball" aria-label="Emoji: Softball">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏃‍♀️" title="Läuferin" aria-label="Emoji: Läuferin">, https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏌️‍♀️" title="Golfspielerin" aria-label="Emoji: Golfspielerin">, swish a https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏀" title="Basketball" aria-label="Emoji: Basketball">... 9/">
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