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Personal Branding 101
Took a mini course on personal branding
I learned a lot from it
"Everyone has a personal brand online. We just are not aware of it yet."
Here is the summary
"Personal Branding" - A thread
Took a mini course on personal branding
I learned a lot from it
"Everyone has a personal brand online. We just are not aware of it yet."
Here is the summary
"Personal Branding" - A thread
1.
Introduction:
Being aware of your perception that others have of you based on your online presence.
And Controlling the perception that others have of you.
Introduction:
Being aware of your perception that others have of you based on your online presence.
And Controlling the perception that others have of you.
2.
Industry:
Develop your perception of people in line with the industry you choose. 3 main ones are
-Wealth
-Health
-Relationships
Next step is to niche it down to specific one
Remember,
"The riches are in the niches"
Industry:
Develop your perception of people in line with the industry you choose. 3 main ones are
-Wealth
-Health
-Relationships
Next step is to niche it down to specific one
Remember,
"The riches are in the niches"
3.
Target audience:
Your personal brand or the perception that you are developing need to speak to a specific AUDIENCE.
When you speak to everyone, you speak to no-one
Target audience:
Your personal brand or the perception that you are developing need to speak to a specific AUDIENCE.
When you speak to everyone, you speak to no-one
4.
Content Creation
On social media you need to create the content/value that controls the perception that you want them to have.
Personal brand involves creating quality content in a specific niche to a target audience
This places you as authority
Content Creation
On social media you need to create the content/value that controls the perception that you want them to have.
Personal brand involves creating quality content in a specific niche to a target audience
This places you as authority
5.
Values
Your unspoken & spoken values should be similar to your target audience's
Resonance is powerful here
Ex: If you say you are a health & wellness expert. And you are overweight.
My perception is that you probably don't value health & wellness
Values
Your unspoken & spoken values should be similar to your target audience's
Resonance is powerful here
Ex: If you say you are a health & wellness expert. And you are overweight.
My perception is that you probably don't value health & wellness
6.
Distribute your content
Post your content that is
-solving a problem
-providing value
It should not be just informative which I can look it up in the internet
It should be insightful, short, actionable and gets the result
Distribute your content
Post your content that is
-solving a problem
-providing value
It should not be just informative which I can look it up in the internet
It should be insightful, short, actionable and gets the result
7.
Monetize
Finally make people climb up the value ladder
-Free Ungated content: All the content on social media
-Free Gated content: Email list, newsletter subscribers
-Low ticket product: Paying customer
-High ticket product: Paying customer
Monetize
Finally make people climb up the value ladder
-Free Ungated content: All the content on social media
-Free Gated content: Email list, newsletter subscribers
-Low ticket product: Paying customer
-High ticket product: Paying customer
8.
Scaling
Once you have created the brand, you will want to scale it
-Setting a S.M.A.R.T goal
(Specific, Measurable, Actionable, Reason, Time bound)
-Build systems to automate process.
-Delegate and outsource
You shouldn't be a jack of all trades and master of none
Scaling
Once you have created the brand, you will want to scale it
-Setting a S.M.A.R.T goal
(Specific, Measurable, Actionable, Reason, Time bound)
-Build systems to automate process.
-Delegate and outsource
You shouldn't be a jack of all trades and master of none
