I see a lot of promising creators quit too early.
When you announce to the world that you& #39;re doing [thing], you see an immediate spike of attention.
You think, "Wow, this may actually work!"
But that almost never lasts.
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When you announce to the world that you& #39;re doing [thing], you see an immediate spike of attention.
You think, "Wow, this may actually work!"
But that almost never lasts.
They are mostly close friends, and a lot of them want you to succeed!
...they& #39;re also not typically who you& #39;re making things for.
They want to create too.
And they may be jealous that you are taking the vulnerable step of putting yourself out there.
A part of them wants to see you fail so that they feel better about their inaction.
But to you, that may actually look like a dip in your metrics.
You may start to panic.
It takes a long time to realize you need to make things that OTHER people identify with.
It isn& #39;t about you.
It takes even longer to find your voice.
Your metrics may dip.
You may start to panic.
It& #39;s the dead blog or the podfade.
But you should expect this dip.
This dip is your best opportunity to get good at your craft and find your voice.
It& #39;s a safe time â because no one cares!
Shed the haters and shed the well-meaning friends who aren& #39;t in your target audience anyway.
You& #39;ll see a dip.
But the dip is right before you start to build a following of the *right* people.
And those are the people who spread the word.