I see a lot of promising creators quit too early.
When you announce to the world that you're doing [thing], you see an immediate spike of attention.
You think, "Wow, this may actually work!"
But that almost never lasts.
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When you announce to the world that you're doing [thing], you see an immediate spike of attention.
You think, "Wow, this may actually work!"
But that almost never lasts.



They are mostly close friends, and a lot of them want you to succeed!
...they're also not typically who you're making things for.

They want to create too.
And they may be jealous that you are taking the vulnerable step of putting yourself out there.
A part of them wants to see you fail so that they feel better about their inaction.

But to you, that may actually look like a dip in your metrics.
You may start to panic.

It takes a long time to realize you need to make things that OTHER people identify with.
It isn't about you.
It takes even longer to find your voice.
Your metrics may dip.
You may start to panic.

It's the dead blog or the podfade.
But you should expect this dip.
This dip is your best opportunity to get good at your craft and find your voice.
It's a safe time â because no one cares!

Shed the haters and shed the well-meaning friends who aren't in your target audience anyway.
You'll see a dip.
But the dip is right before you start to build a following of the *right* people.
And those are the people who spread the word.