bts are musicians. they’ve made it pretty clear they don’t accept high fashion/luxury endorsements. they stick to brands that match their own brand which tends to frame around their healing/loving gp image. hence the lemona vitamins, ISEOULU, MediHeal, Formula E.. etc +
“BTS doesn’t accept fashion sponsorships but personally purchase the outfits that they want to wear that matches their concept.
A fashion industry insider even claimed that brands ‘can’t do anything but simply hope that BTS chooses to wear their clothes.‘“ +
A fashion industry insider even claimed that brands ‘can’t do anything but simply hope that BTS chooses to wear their clothes.‘“ +
Brands like Dior made custom made stage outfits for BTS and this was the first time they had ever done so for a group. They had sported the outfits without even being paid..